by Steph Drahozal, Marketing Assistant, Salsa
Friends are more likely to read and show interest in a cause advocated by another friend. Even if they have no personal connection to the cause, their interest may be piqued because of the friend’s experience.
With this in mind, as you create your web pages, you should consider adding an option to each and every sign-up page allowing supporters to add a friend’s email address with a pre-written message of invitation that they can edit and personalize.
This is a simple way for supporters to spread your message. They can share them with their immediate friends who are more likely to take action on a cause that their friends care about.
While the recipient email addresses are not added to your supporter database (since a third party cannot opt someone in), the mechanism does provide a valuable way to spread the word about your action items and content, which can in turn grow your list.
For more information on how to create tell-a-friend-pages, check out our Salsa help page: https://help.salsalabs.com/entries/22562718-Tell-a-Friend-TAF-Page.
To learn more download our free ebook, The Essential Guide to Growing Your Online Support for Nonprofits. This new guide helps you connect and engage with current donors, volunteers and activists, and tells you how to reach out to new supporters using the online tools and content you’ve probably already got in place. It covers things like storytelling and choosing the best message for each medium, but also goes into things you might not know a lot about yet, like SEO, SEM and leveraging text messaging.