by Beth Johnson, Communication Manager, Salsa
Remember in step 8 we talked about not going it alone when it comes to growing your list? Well, here’s another example of that. Leverage your chapters and affiliates. This may seem obvious, but allowing your chapters and affiliates to manage their own lists means a bigger list increase for everyone. Why? Allowing the local levels to handle their lists means they can add and track individual supporters on a more local level, gauging their actions and all the while sharing the data with the national organization.
Another bonus? Letting chapters and affiliates manage their own lists will likely keep the master list cleaner. If you think about it, it makes sense. With each chapter keeping up with their own supporters, noting changes in contact information, overseeing bounce and unsubscribes, etc., the lists will be more up-to-date, more comprehensive and give an overall better picture of how a supporter interacts with your organization, both close to home and at the national level.
Shameless plug time. If you’ve got a lot of chapters or affiliates and you are not using a CRM that allows data to flow freely between local and national levels, you should really consider it. Salsa can help you do that with tools that allow the national organization to give access to each chapter to manage their own data, while sharing it back with the larger database. And it’s customizable, which means the national level can decide how much access any given chapter will have, plus the ability to group chapters, run reports at every level and syndicate content. Give it some thought. Seriously.
To learn more download our free ebook, The Essential Guide to Growing Your Online Support for Nonprofits. This new guide helps you connect and engage with current donors, volunteers and activists, and tells you how to reach out to new supporters using the online tools and content you’ve probably already got in place. It covers things like storytelling and choosing the best message for each medium, but also goes into things you might not know a lot about yet, like SEO, SEM and leveraging text messaging.