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Advocacy | A Rundown of the Basics With Real-World Examples

Advocacy campaigns are the driving force of progress. They call attention to issues or problems,...

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Mapping Your Advocacy Campaign
Advocacy
June 4, 2021

Mapping Your Advocacy Campaign

Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.

It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.

Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.

Fundraising Off Current Events With Advocacy Tools For Nonprofits
Advocacy
October 5, 2020

Fundraising Off Current Events With Advocacy Tools For Nonprofits

Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.

Advocacy Software: 13 Tools for Nonprofit Campaigns
Advocacy
January 21, 2020

Advocacy Software: 13 Tools for Nonprofit Campaigns

Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success. 

Nonprofit Advocacy Examples: 5 Successful Strategies
Advocacy
October 4, 2019

Nonprofit Advocacy Examples: 5 Successful Strategies

Many nonprofit organizations use advocacy campaigns to effectively draw attention to their mission and cause real change.  Whether you are targeting legislators at any level of government, or CEOs and other decision-makers, advocacy campaigns can be an effective engagement activity that helps get your supporters more involved with your cause.