July 23, 2021
Advocacy campaigns are the driving force of progress. They call attention to issues or problems,...
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Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.
It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.
Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.
Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.
Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success.
Nonprofit advocacy includes all of the campaigns, outreach, and other efforts nonprofits take to advance their cause by spreading awareness or seeking policy changes. These advocacy campaigns consist of a wide variety of activities, including digital marketing, hosting events, and encouraging supporters to take targeted actions related to your campaign’s issue.
For grassroots organizations of all shapes and sizes, there comes a time when investing in software solutions becomes an inevitability. However, it’s not always clear what grassroots software is out there, and what kinds of tools you really need.
As an advocacy organization, your team is well aware of how challenging it can be to capture the attention of supporters online. Whether it’s an ineffectual advocacy strategy behind the scenes or insufficient interest among the community, many organizations have experienced the disappointment of launching a social advocacy campaign that goes nowhere.
It’s official: sharing online petition forms is one of the most popular ways for individuals to show their support for causes they care about. In online petition forms, advocacy organizations like yours create compelling calls to action that rally key supporters. When supporters sign your petition, they often share your form with their friends, family, and coworkers across social networks.
Nonprofit advocacy thrives on online excitement from your community of supporters. After all, your cause will never garner widespread support if you aren’t sharing inspiring calls to action across the web. So, what’s the best way to generate buzz for your organization online? Sharing electronic petitions!
Nonprofits like yours often use grassroots advocacy campaigns to affiliate their supporters with one another and lead important change that directly affects their main cause, projects, or missions.
Ignite online advocacy the smart way. With visual insights into your supporters' actions, you can track your progress in real-time and refine your messaging and action alerts! The ability to run reports on supporters, actions taken, and social activity is crucial to making informed decisions about future engagement.Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.
According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps. To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy.
You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions Salsa makes this easy. With targeted actions in Salsa Engage, you can designate content for different groupings of legislative targets based on how they voted. Then, when your supporter enters their address/zip, the system matches both the appropriate target and the correct message.