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Advocacy
July 23, 2021
Advocacy | A Rundown of the Basics With Real-World Examples
Advocacy campaigns are the driving force of progress. They call attention to issues or problems,...
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Advocacy
June 4, 2021
Mapping Your Advocacy Campaign
Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.
It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.
Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.
Advocacy
October 5, 2020
Fundraising Off Current Events With Advocacy Tools For Nonprofits
Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.
Advocacy
January 21, 2020
Advocacy Software: 13 Tools for Nonprofit Campaigns
Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success.
Advocacy
October 4, 2019
Nonprofit Advocacy: 5 Successful Strategies and Examples
Nonprofit advocacy includes all of the campaigns, outreach, and other efforts nonprofits take to advance their cause by spreading awareness or seeking policy changes. These advocacy campaigns consist of a wide variety of activities, including digital marketing, hosting events, and encouraging supporters to take targeted actions related to your campaign’s issue.
Advocacy
August 2, 2018
Grassroots Software: 5 Fundamental Questions You Should Ask
For grassroots organizations of all shapes and sizes, there comes a time when investing in software solutions becomes an inevitability. However, it’s not always clear what grassroots software is out there, and what kinds of tools you really need.
![4 Tested Digital Advocacy Campaign Strategies [and Examples]](https://www.salsalabs.com/hubfs/Digital%20Advocacy%20Strategies.jpg)
Advocacy
March 27, 2018
4 Tested Digital Advocacy Campaign Strategies [and Examples]
As an advocacy organization, your team is well aware of how challenging it can be to capture the attention of supporters online. Whether it’s an ineffectual advocacy strategy behind the scenes or insufficient interest among the community, many organizations have experienced the disappointment of launching a social advocacy campaign that goes nowhere.
Advocacy
March 22, 2018
6 Online Petition Form Strategies to Rally Supporters
It’s official: sharing online petition forms is one of the most popular ways for individuals to show their support for causes they care about. In online petition forms, advocacy organizations like yours create compelling calls to action that rally key supporters. When supporters sign your petition, they often share your form with their friends, family, and coworkers across social networks.
Advocacy
March 16, 2018
Online Petitions Guide: 5 Smart Electronic Petition Tips
Nonprofit advocacy thrives on online excitement from your community of supporters. After all, your cause will never garner widespread support if you aren’t sharing inspiring calls to action across the web. So, what’s the best way to generate buzz for your organization online? Sharing electronic petitions!
Advocacy
December 19, 2017
Grassroots Advocacy: 7 Essential Elements for Success
Nonprofits like yours often use grassroots advocacy campaigns to affiliate their supporters with one another and lead important change that directly affects their main cause, projects, or missions.
![Online Advocacy Analytics in Salsa Engage [Video]](https://www.salsalabs.com/hubfs/1_Salsa_Archive/Archive_Assets/Salsa-Social-Images/social-suggested-images/Google-Analytics-Marketing-Automation.jpg)
Advocacy
July 21, 2017
Online Advocacy Analytics in Salsa Engage [Video]
Ignite online advocacy the smart way. With visual insights into your supporters' actions, you can track your progress in real-time and refine your messaging and action alerts! The ability to run reports on supporters, actions taken, and social activity is crucial to making informed decisions about future engagement.Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.
![Social Advocacy in Salsa Engage [Video]](https://www.salsalabs.com/hubfs/1_Website/Salsa%20Website%202017/Images/advocacy-cta-graphic-2017.jpg)
Advocacy
July 14, 2017
Social Advocacy in Salsa Engage [Video]
According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps. To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy.
![Targeted Actions in Salsa Engage [Video]](https://www.salsalabs.com/hubfs/2017_Campaigns/Advocacy_December_2017/Multi%20Channel%20Advocacy%20Web-2.jpg)
Advocacy
June 16, 2017
Targeted Actions in Salsa Engage [Video]
You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions Salsa makes this easy. With targeted actions in Salsa Engage, you can designate content for different groupings of legislative targets based on how they voted. Then, when your supporter enters their address/zip, the system matches both the appropriate target and the correct message.
