Welcome to the Salsa Blog

Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success. 

Many nonprofit organizations use advocacy campaigns to effectively draw attention to their mission and cause real change.  Whether you are targeting legislators at any level of government, or CEOs and other decision-makers, advocacy campaigns can be an effective engagement activity that helps get your supporters more involved with your cause.

For grassroots organizations of all shapes and sizes, there comes a time when investing in software solutions becomes an inevitability.

However, it’s not always clear what grassroots software is out there, and what kinds of tools you really need.

As an advocacy organization, your team is well aware of how challenging it can be to capture the attention of supporters online.

Whether it’s an ineffectual advocacy strategy behind the scenes or insufficient interest among the community, many organizations have experienced the disappointment of launching a social advocacy campaign that goes nowhere.

It’s official: sharing online petition forms is one of the most popular ways for individuals to show their support for causes they care about.

In online petition forms, advocacy organizations like yours create compelling calls to action that rally key supporters. When supporters sign your petition, they often share your form with their friends, family, and coworkers across social networks.

Nonprofit advocacy thrives on online excitement from your community of supporters. After all, your cause will never garner widespread support if you aren’t sharing inspiring calls to action across the web.

So, what’s the best way to generate buzz for your organization online? Sharing electronic petitions!

Nonprofits like yours often use grassroots advocacy campaigns to affiliate their supporters with one another and lead important change that directly affects their main cause, projects, or missions.

Whether you’re just ramping up an advocacy campaign, in the thick of it, or reflecting back on a recent effort, there’s value in evaluating your practices and seeing where you could improve your campaigns.

Ignite online advocacy the smart way. With visual insights into your supporters' actions, you can track your progress in real-time and refine your messaging and action alerts!

The ability to run reports on supporters, actions taken, and social activity is crucial to making informed decisions about future engagement. Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps.

To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy. 

You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions Salsa makes this easy.

With targeted actions in Salsa Engage, you can designate content for different groupings of legislative targets based on how they voted.  Then, when your supporter enters their address/zip, the system matches both the appropriate target and the correct message.