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3 Ways Prospect Research Can Help You Fundraise More Effectively

About the author: This guest post is by Ryan Woroniecki, the Vice President of Strategic...

Donor Management Blog Posts

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5 Major Donor Cultivation Strategies
Donor Management
September 23, 2015

5 Major Donor Cultivation Strategies

Solicitation is at the center of the major gift acquisition process. It's the point at which a prospect becomes a donor. But, until the ask is made and the prospect makes that commitment, he or she has to be cultivated. Donor cultivation is basically building a relationship with a prospect. You don't simply call someone up and ask for $10,000 at the end of the conversation. You have to get to know the donor, and the donor has to get to know you and your nonprofit. 

12 Companies with Top-Tier Employee Matching Gift Programs
Donor Management
July 23, 2015

12 Companies with Top-Tier Employee Matching Gift Programs

If you’re new to matching gifts, investigating companies with programs is like opening a door to a whole new universe. 

Double the Donation Integration Guide
Donor Management
July 17, 2015

Double the Donation Integration Guide

The Salsa and Double The Donation integration allows nonprofit organizations using Salsa Engage to plug-in the Double the Donation Matching Gifts Tool on any donation page or donation confirmation page. Launch your matching gifts strategy and start multiplying contributions.

Four Ways to Promote Matching Gifts in Thirty Minutes or Less
Donor Management
July 12, 2015

Four Ways to Promote Matching Gifts in Thirty Minutes or Less

You’ve got a million things to do, but you’re starving, so you grab a quick bite from the local sandwich shop. Promoting matching gifts is a lot like that efficient food option... The advertising doesn’t have to take a lot of time, but it can leave you feeling very satisfied when your donations are doubled through corporate matching gift programs. 

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