Donor Management
September 30, 2015
3 Ways Prospect Research Can Help You Fundraise More Effectively
About the author: This guest post is byRyanWoroniecki, the Vice President of Strategic...
SalsaLabs is a part of BonterraTM
Donor Management
September 30, 2015
About the author: This guest post is byRyanWoroniecki, the Vice President of Strategic...
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Learn More!Solicitation is at the center of the major gift acquisition process. It's the point at which a prospect becomes a donor. But, until the ask is made and the prospect makes that commitment, he or she has to be cultivated. Donor cultivation is basically building a relationship with a prospect. You don't simply call someone up and ask for $10,000 at the end of the conversation. You have to get to know the donor, and the donor has to get to know you and your nonprofit.
If you’re new to matching gifts, investigating companies with programs is like opening a door to a whole new universe.
The Salsa and Double The Donation integration allows nonprofit organizations using Salsa Engage to plug-in the Double the Donation Matching Gifts Tool on any donation page or donation confirmation page. Launch your matching gifts strategy and start multiplying contributions.
You’ve got a million things to do, but you’re starving, so you grab a quick bite from the local sandwich shop. Promoting matching gifts is a lot like that efficient food option... The advertising doesn’t have to take a lot of time, but it can leave you feeling very satisfied when your donations are doubled through corporate matching gift programs.
WealthEngine, a wealth intelligence and data-driven marketing platform, has worked with non-profits for over fifteen years to optimize and expand their fundraising programs. Here they offer some easy, actionable ways to take the first steps to doing this.
Pledge fulfillment is important for nonprofit sustainability and fundraising, but when pledges aren’t fulfilled it can result in a number of problems. If the unfulfilled pledge amount is in the thousands, or higher, this can result in a major setback. In fact, several unfulfilled pledge disputes between a donor and a nonprofit have even resulted in legal issues and court cases.
We all know that small things can make a big difference.
Fund development is one of the greatest challenges nonprofits face, beginning with staffing their head fundraiser: the Development Director, commonly known as the position with the most job turnover.
Hire for passion and intensity; there is training for everything else.
- Nolan Bushnell, technology pioneer
Whether or not you agree with Mr. Bushnell’s hiring practices, a well-developed nonprofit staff training program is a worthwhile investment which will improve the overall outcomes of your organization.
According to research, high-performing companies, on average, spend significantly more on training - and that spending is paying off! Effective employee training improves employee recruitment since job seekers are concerned with opportunities for learning and development. It also improves employee retention.
As reported in the Harvard Business Review:
Dissatisfaction with some employee-development efforts appears to fuel many early exits...[Workers are] not getting much in the way of formal development, such as training, mentoring, and coaching—things they...value highly.
In fact, according to the 2014 Nonprofit Employment Practices Survey, 1 in 5 nonprofits indicated that high turnover has been their biggest employment challenge. While 19% of organizations identify the inability to promote or advance top performing staff as their main challenge.
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