Welcome to the Salsa Blog

Organizations that don't focus on thank-yous lose, on average, 81% of all first-time donors and 54% of all ongoing donors.

The most valuable thing you can do to ensure longterm sustainability is to focus on boosting your donor retention rates, and the most important factor in retention is THANKING YOUR DONORS! Let's take a closer look.

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “athon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising. 

We've reached our final peer-to-peer campaign option - DIY fundraising. Let's take a closer look.

On average, donations made through branded donation pages are 38% larger than contributions through generic pages.

To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.

Supporter donations fuel your mission and online gifts are crucial to multi-channel fundraising success.

Increasing your share of online donations should be more than just a #GivingTuesday initiative. It should play a key role in your digital strategy throughout the entire year. 

Planning a DIY Fundraiser requires you to think ahead about how to reach supporters, which options you’ll offer them, and the resources you can provide to help them reach their peer-to-peer campaign goal. In order to do so, make sure you follow these four simple steps: set reasonable expectations, choose a focus and campaign type, and decide what resources you’ll provide.

Given that it's so technical, payment processing for nonprofits can seem like a daunting subject.

However, considering that all online fundraising relies on payment processing, it's important for organizations to have a basic understanding of this process and the tools they need to carry it out effectively.

In this article, we'll give you a crash course in nonprofit payment processing. 

If you're a nonprofit, chances are, you're constantly looking for ways to better your fundraising strategies to raise more money for your cause.

After all, your nonprofit's strategy can always improve, and there's no better time to start thinking of new ways to increase donations than when you're planning your next fundraiser. 

Does this sound like your nonprofit? Start improving your offline and online fundraising efforts today with our 23 expert strategies that are guaranteed to take your nonprofit to the next level.  online fundraising

This November, use social media for good and make progress toward your fundraising goals by getting #GivingTuesday trending.

#GivingTuesday is a chance for nonprofits to capitalize on the virality of Black Friday and Cyber Monday to orient the upcoming holiday season as one of not only getting, but giving. And, as the hashtag suggests, #GivingTuesday is a great opportunity for nonprofit organizations to put their social media marketing strategies to work.

But what if your organization doesn't have a social marketing strategy, or what if you haven't updated it in several years? You shouldn't let #GivingTuesday pass by without making sure you have a social media plan for this year.

Instead, use this guide to get your social media marketing up to speed and ready for the big day and the big season. This post will examine a few of the most important practices of a nonprofit with a successful social media strategy. These include:

1. Using the platforms that work best for you.
2. Being open to experimentation.
3. Telling, and spreading, your story.
4. Including a call to action.

If you are wondering where you can start improving your social media strategy this season, these best practices will get you well on your way. 

#GivingTuesday: using the platforms that work best for you

Choosing the right social network begins with identifying your target audience as well as your peer to peer and general fundraising goals. But also think about which network falls most in-line with the way your organization naturally communicates.

Are you busy planning your end-of-year fundraising campaign? Wouldn’t it be great if it was all mapped out for you? Like a list of what to do each month between now and December 31?

You've done all the research, weighed all the options, and finally decided to make the jump. You're ready to invest in nonprofit fundraising software.

Now, the only thing standing between you and more successful fundraising efforts is having to convince your board.