This November, use social media for good and make progress toward your fundraising goals by getting #GivingTuesday trending.
#GivingTuesday is a chance for nonprofits to capitalize on the virality of Black Friday and Cyber Monday to orient the upcoming holiday season as one of not only getting, but giving. And, as the hashtag suggests, #GivingTuesday is a great opportunity for nonprofit organizations to put their social media marketing strategies to work.
But what if your organization doesn't have a social marketing strategy, or what if you haven't updated it in several years? You shouldn't let #GivingTuesday pass by without making sure you have a social media plan for this year.
Instead, use this guide to get your social media marketing up to speed and ready for the big day and the big season. This post will examine a few of the most important practices of a nonprofit with a successful social media strategy. These include:
- Using the platforms that work best for you.
- Being open to experimentation.
- Telling, and spreading, your story.
- Including a call to action.
If you are wondering where you can start improving your social media strategy this season, these best practices will get you well on your way.
#GivingTuesday: using the platforms that work best for you
Choosing the right social network begins with identifying your target audience as well as your peer to peer and general fundraising goals. But also think about which network falls most in-line with the way your organization naturally communicates.