January 12, 2018
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The Salsa Podcast featuring talk, tips and tales for the nonprofit community!Learn More!
Fundraising is an old game, so it can often seem like there's nothing new to try. It's often too easy to slip into feeling uninspired. In reality, this couldn't be further from the case! There are always new and interesting ways to spice up your fundraising, and luckily, the rise of online giving and communication channels only opens up more possibilities for nonprofits.
If someone wants to support a cause, they’re likely to donate online. Nonprofits are taking note, and are offering more and more options for ways to give digitally.
Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason. While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.
About 43% of millennials who are giving to nonprofits are donating through peer to peer fundraising. With millennials recently taking over as the largest generation, now is the time to launch your peer to peer fundraising strategy, and Salsa can help!
Another fall event fundraising season is on deck, and nonprofits around the country are planning charity auction, dinners and galas with more ambitious revenue goals than ever.
For many nonprofits, events are critical to meeting annual fundraising goals and the ability to track event registration and ticket revenue along the way is important.
Give the same A+ treatment to your event attendees during registration with beautiful, mobile-ready event ticketing and registration forms. Your staff will love how easy it is to configure and customize the event types and ticket types so that you get all the information you need to put on a seamless, profitable event.
Understand what is working and what needs improvement. Be nimble and responsive with real-time information. Track your overall online fundraising progress with dashboard insights and use visual graphs and intelligent feedback to optimize specific fundraising pages.
Organizations that don't focus on thank-you letters lose, on average, 81% of all first-time donors and 54% of all ongoing donors. The most valuable thing you can do to ensure longterm sustainability is to focus on boosting your donor retention rates, and the most important factor in retention is THANKING YOUR DONORS! Let's take a closer look.
In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization.
At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “athon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising.
We've reached our final peer-to-peer campaign option - DIY fundraising. Let's take a closer look.
On average, donations made through branded donation pages are 38% larger than contributions through generic pages. To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.
Supporter donations fuel your mission and online gifts are crucial to multi-channel fundraising success. Increasing your share of online donations should be more than just a #GivingTuesday initiative. It should play a key role in your digital strategy throughout the entire year.
Planning a DIY Fundraiser requires you to think ahead about how to reach supporters, which options you’ll offer them, and the resources you can provide to help them reach their peer-to-peer campaign goal. In order to do so, make sure you follow these four simple steps: set reasonable expectations, choose a focus and campaign type, and decide what resources you’ll provide.