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Online Fundraising Analytics in Salsa Engage [Video]

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Automated Gift Acknowledgment in Salsa Engage [Video]
Fundraising
February 24, 2017

Automated Gift Acknowledgment in Salsa Engage [Video]

Organizations that don't focus on thank-you letters lose, on average, 81% of all first-time donors and 54% of all ongoing donors. The most valuable thing you can do to ensure longterm sustainability is to focus on boosting your donor retention rates, and the most important factor in retention is THANKING YOUR DONORS! Let's take a closer look.

Salsa Peer-to-Peer Fundraising Series: DIY Campaigns
Fundraising
February 23, 2017

Salsa Peer-to-Peer Fundraising Series: DIY Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “athon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

We've reached our final peer-to-peer campaign option - DIY fundraising. Let's take a closer look.

Publishing Online Donation Forms in Salsa Engage [Video]
Fundraising
February 17, 2017

Publishing Online Donation Forms in Salsa Engage [Video]

On average, donations made through branded donation pages are 38% larger than contributions through generic pages. To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.

Building a Donation Form in Salsa Engage [Video]
Fundraising
February 10, 2017

Building a Donation Form in Salsa Engage [Video]

Supporter donations fuel your mission and online gifts are crucial to multi-channel fundraising success. Increasing your share of online donations should be more than just a #GivingTuesday initiative. It should play a key role in your digital strategy throughout the entire year.