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Marketing Blog Posts

Donor Database: A Buyer’s Guide to Choose the Best Software

Donor database software provides nonprofit organizations with the ability to track every important piece of information about their donors, and also about volunteers and other supporters.  This information is critical for today's nonprofits that need to communicate effectively across multiple channels - often with limited resources.

Topics: Marketing

How Nonprofits are Succeeding with Virtual Fundraising Events

Is your fundraising event moving online?  We have been talking to our clients, nonprofit consultants, and doing a little brainstorming with our Salsa nonprofit experts.  The most popular suggestions and ideas are listed below, along with some data on what other nonprofit organizations are doing. 

Topics: Marketing

Donor Management Software | 7 Tips to Choose a Solution

Donor Management Software provides organizations with a system to track information about not only their donors, but all of their supporters including volunteers, advocates, event attendees, and board members. Donor Management Software is also known as Nonprofit CRM or Constituent Relationship Management software, and is used to manage supporter data and record of interactions with each supporter. Choosing the right Donor Management solution for your organization requires a thoughtful and thorough approach.

Topics: Marketing

Nonprofit CRM | The Ultimate Buyer’s Guide

Today's CRM systems are much more than the original "Customer Relationship Management," systems that tracked customer names and addresses, and little else.  Today's CRM systems are complex platforms that track every aspect of a company's client relationships and activity. Nonprofit CRM systems, also known as "Constituent Relationship Management" systems, similarly can track almost any piece of information about all of your supporters. 

Topics: Marketing

League of Women Voters - Austin: Software Selection Process

We sat down recently with Joyce LeBombard, the President of the League of Women Voters Austin Area, to talk about the process her organization went through to select a software system.  Joyce and the League of Women Voters Austin Area (LWV-AA), the largest League of Women Voters chapter in Texas, have agreed to let us follow them through their implementation and share their story with other organizations who might be going through the same process.  We started by discussing how they made their system selection in the first place.

Topics: Marketing

Employee Turnover: Why It’s Bad for Donor Retention

Employers are facing a tough job market right now. With low unemployment rates, the market heavily favors candidates and employees over organizations. 

A whopping 3.6 million employees voluntarily quit their jobs in July 2019, the highest number on record since April 2001. Employees are becoming pickier about the jobs they’re applying to and interviewing for, and are more open to jumping ship for opportunities that appear to be greener. 

Topics: Marketing

Read Before Your Next Ask String Test

"Alice: Would you tell me, please, which way I ought to go from here?

The Cheshire Cat: That depends a good deal on where you want to get to.

Alice: I don't much care where.

The Cheshire Cat: Then it doesn't much matter which way you go.

Alice: ...So long as I get somewhere.

The Cheshire Cat: Oh, you're sure to do that, if only you walk long enough.

– Lewis Carroll, Alice in Wonderland

Topics: Marketing

Giving Season 2019: 5 Ways to Boost Employee Retention

As summer fades into fall and we start donning scarves and warmer jackets, no doubt your staff is abuzz with putting the final touches on fall fundraising events and programs, and preparing for your final end-of-year fundraising push. 

Topics: Marketing

Drive Donor Engagement by Mastering Employee 1x1s at Your Org

In nonprofit organizations, communication is key to ensuring your fundraising goals are met, and that your events go off without a hitch. 

As an Executive Director, you have to make sure everyone is on the same page, that roadblocks or challenges are identified as soon as possible, and that last-minute surprises are kept to a minimum. 

While you may hold regular staff meetings to collect status updates and keep everyone on the same page, don’t underestimate the power of one-on-one team member meetings to keep your initiatives and organization running smoothly.

Topics: Marketing

Employee Engagement: 5 Strategies for Growing Organizations

Like many nonprofits, there’s a lot of effort that goes into the mission of the organization. You and your team spend months planning and organizing events, and coming up with creative ways to cultivate and retain donors. Not to mention working on your corporate gift programs, grant writing, and building relationships with community partners. Nonprofit work can be fulfilling, yet tiresome, sacrificial and emotionally draining. 

Topics: Marketing

Selecting the Right Software Solution for Your Nonprofit

Managing a software selection project

Whether your nonprofit is looking for a new CRM system, an event tool, or a complete digital marketing and donor management platform - an organized software selection project will ensure that you find the right solution for your organization.

A good selection project consists of the following:

1. Project team and executive sponsor

Selecting a new software system can be a huge decision. Take the time to consider what and who will be impacted by the change, and then put together a team that has the time and knowledge to assist with the selection process. Depending on the size of the project and the size of your organization, a project team may range anywhere from 2 members to 10.

When putting your project team together, consider the following:

  • Who will be directly affected by the new system?
  • Who will have the most valuable input? Don’t overlook lower-level employees who have been with the organization for a long time and may have a very different perspective from leadership.
  • Who are the biggest users of the current system? Whether software or a manual system is being replaced - you will need to make sure that you aren’t losing needed functionality.
  • Who will be the biggest consumers of information coming out of this system? Your ED will need operational reports, the board will want high-level intelligence, and others will need specific information to do their jobs effectively.
Topics: Marketing