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Marketing Blog Posts

Communication at Every Level on the Nonprofit Ladder of Engagement

This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.

This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.

Topics: Donor Management Marketing Marketing Automation Nonprofit Ladder of Engagement Nonprofit Audience Persona

Introducing Salsa “Smart” Features

Salsa Labs is excited to announce the release of an entirely new set of game-changing “Smart” features.  Salsa's Smart features are informed by Predictive Analytics, powered byMachine Learning technology, and created to improve the efficiency and efficacy of our users’ online efforts to move their missions forward.

Topics: News + Updates Fundraising Marketing Product

Fundraising Off Current Events With Advocacy Tools For Nonprofits

Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.

In this article, we’ll discuss using Salsa’s advocacy tools for nonprofits, specifically its petition feature as an online fundraising tool to take advantage of current events that might impact your organization.

Topics: Fundraising Marketing

Constituent Relationship Management: A Guide for Success

For most nonprofit organizations, their most valuable asset is their constituent data. The right data allows you not only to contact the right people, but to personalize the content and timing of each message to each supporter. A nonprofit's Constituent Relationship Management (CRM) system is usually the central piece of software at a nonprofit organization.

Topics: Marketing

Salesforce Integration for Nonprofits

Nonprofit organizations using Salesforce have a powerful and flexible tool at their disposal to track constituent information, manage campaign income, and generate intelligence needed to make smart decisions.  In addition to the CRM capabilities that Salesforce provides, Nonprofit organizations also need purpose-built fundraising and advocacy tools. 

Topics: Fundraising Marketing

4 Common Peer-to-Peer Fundraising Mistakes

Given that events and in-person meetings are limited within the current climate, organizations are becoming increasingly reliant upon online fundraising. One of the most effective forms of online fundraising is Peer-to-Peer (P2P). This powerful fundraising method provides nonprofits with much-needed funds quickly, while also expanding their network of donors. 

Topics: Marketing

Q & A Compliance for Virtual Events and Auctions

Virtual events are a fun way to raise money for an important cause. Hosting an online event or auction will allow you to reach a broader audience. It’s also a great way to engage people with your cause when gathering together in person is not possible. Virtual events do require a great deal of planning and you need information. We’ve compiled some of the most frequently asked questions about compliance for virtual events and auctions to provide you with the answers you need to make your event compliant and successful.

Topics: Marketing

SmartEngagement: Technology for Today's Nonprofits

Today's supporters are bombarded by requests to buy, donate, support, volunteer, and interact.  It is no longer enough to design compelling messages that  "rise above the noise."  Modern nonprofits are employing "Smart Engagement" to get their message through. 

Smart Engagement involves using technology and automated processes to focus on the most important tasks and to make the best decisions possible.  It's about giving your staff the tools and the information they need to make smart decisions every day.

Topics: Fundraising Marketing

What We Are Thinking About Today

While this time may be "unprecedented" for many reasons, the acts of racism and discrimination we are talking about today are not new.  Salsa Labs is encouraging our employees to listen, to learn, and to think about how each and every one of us can make a difference.  We are supporting our employees who choose to raise money and take meaningful action, and we encourage our community to do the same. 

Topics: Marketing

Donor Database: A Buyer’s Guide to Choose the Best Software

Donor database software provides nonprofit organizations with the ability to track every important piece of information about their donors, and also about volunteers and other supporters.  This information is critical for today's nonprofits that need to communicate effectively across multiple channels - often with limited resources.

Topics: Marketing

How Nonprofits are Succeeding with Virtual Fundraising Events

Is your fundraising event moving online?  We have been talking to our clients, nonprofit consultants, and doing a little brainstorming with our Salsa nonprofit experts.  The most popular suggestions and ideas are listed below, along with some data on what other nonprofit organizations are doing. 

Topics: Marketing