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Marketing Blog Posts

Employee Engagement & Donor Engagement: 5 Strategies for Growing Organizations

Like many nonprofits, there’s a lot of effort that goes into the mission of the organization. You and your team spend months planning and organizing events, and coming up with creative ways to cultivate and retain donors. Not to mention working on your corporate gift programs, grant writing, and building relationships with community partners. Nonprofit work can be fulfilling, yet tiresome, sacrificial and emotionally draining. 

Topics: Marketing

Selecting the Right Software Solution for Your Nonprofit

Managing a software selection project

Whether your nonprofit is looking for a new CRM system, an event tool, or a complete digital marketing and donor management platform - an organized software selection project will ensure that you find the right solution for your organization.

A good selection project consists of the following:

1. Project team and executive sponsor

Selecting a new software system can be a huge decision. Take the time to consider what and who will be impacted by the change, and then put together a team that has the time and knowledge to assist with the selection process. Depending on the size of the project and the size of your organization, a project team may range anywhere from 2 members to 10.

When putting your project team together, consider the following:

  • Who will be directly affected by the new system?
  • Who will have the most valuable input? Don’t overlook lower-level employees who have been with the organization for a long time and may have a very different perspective from leadership.
  • Who are the biggest users of the current system? Whether software or a manual system is being replaced - you will need to make sure that you aren’t losing needed functionality.
  • Who will be the biggest consumers of information coming out of this system? Your ED will need operational reports, the board will want high-level intelligence, and others will need specific information to do their jobs effectively.
Topics: Marketing

Perfect Your Nonprofit Marketing Plan: 11 Steps to Success

Every nonprofit needs a marketing plan. It's never been an optional strategy. No matter how consistent the need for a nonprofit marketing plan, the methods of implementing successful plans have changed dramatically over the years.

Topics: Marketing

Grassroots Nonprofit Marketing Campaigns: 4 Stellar Examples

Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!

Topics: Marketing

Beyond the Thank You Email | Small Donor Retention Strategies

If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.

Topics: Marketing

Nonprofit Marketing Best Practices | Jump Start Your Mission

By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.

Topics: Marketing

Marketing Automation for Nonprofits: Why it Matters

Chances are, you are already very familiar with marketing strategies for your nonprofit. You've likely engaged in the writing of fundraising letters, recruitment emails, sponsorship requests, and more. Now you're looking for new ways to refine your process and perfect your outreach.

Topics: Marketing

3 Nonprofit Marketing Strategies (That Really Work!)

Whether your nonprofit is growing as an organization or just trying to expand your influence in the community, your marketing strategy is vital to your success.

Topics: Marketing

5 Social Media Tools for Savvy Nonprofits [with Examples]

It’s no surprise: in 2018, there isn't a better place to make your mark online as a nonprofit than through social media channels.

Whether you’re growing your constituency, sharing your fundraising pages, or otherwise boosting the digital profile of your cause, social media is where the bulk of your interactions with constituents will happen.

Topics: Marketing

Salsa Labs Unveils New Marketing Automation Tools

Highly anticipated capabilities in Salsa Engage enable nonprofits to automatically trigger relevant email content based on a supporter’s online activities or interactions with their organization.

Topics: News + Updates Marketing

Announcing Salsa Engage Integration With Facebook Ads

Nonprofits can use three key facets of this integration to find, reach, and convert new people with an affinity for their cause into action takers!

Topics: News + Updates Marketing