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Marketing Blog Posts

Sign Up Form Analytics in Salsa Engage [Video]

The ability to run easily run reports and uncover important data that on is crucial to making informed decisions about future online marketing and fundraising efforts.

Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need to track subscriber growth, subscriber churn, and conversion rates of your sign up forms.

Topics: Marketing

Sign Up Form Builder in Salsa Engage [Video]

To further your mission, you need an active, growing list of supporters that raise their voices on your behalf. Salsa's flexible sign up forms can help you turn more website visitors into subscribers, volunteers, supporters, advocates and more!

Create branded forms and petitions in minutes with easy to use drag and drop tools. Configure options and adjust the look and feel to precisely match your organization. Use images and formatted text to create compelling calls to action.

Topics: Marketing

Custom Dynamic Groups in Salsa Engage [Video]

Power and flexibility is right at your fingertips.

With Salsa Engage, you can build segments through simple rules and configurations, or you can create combinations of queries and groups within groups.

Segment audiences by demographics, past interactions, geographic location, interests, professional network, or other custom fields. Then watch your lists or groups dynamically update in based on supporter activity.

Topics: Marketing

Pre-Built Groups in Salsa Engage [Video]

Salsa helps you grow your supporter lists and segment them so that each interaction is personalized and relevant.

Say goodbye to batch and blast communications and adopt a game-changing, targeted approach to engagement. It starts with list segmentation.

Topics: Marketing Email Marketing

Social Media Analytics in Salsa Engage [Video]

Accurately tracking social media results can be a bit of a headache. However, Salsa Engage synthesizes all of your social media engagement into one dashboard so you can see the impact of your posts. 

In one place, you can monitor clicks, shares, comment and conversions!

Topics: Marketing Social Media

Social Media Publishing in Salsa Engage [Video]

By pre-scheduling posts to publish on multiple channels simultaneously, you'll save time and increase the effectiveness of your online outreach.

During January's advocacy webinar, our guest contributor Beth Comeau from Natural Resources Council of Maine shared that NCRM has seen a boost in supporter actions taken when they coordinate the timing of their social media posts along with their email action alerts or fundraising appeals.

Topics: Marketing Social Media

Email Marketing Analytics in Salsa Engage [Video]

Building a beautiful email or crafting the perfect welcome series is a great start, but you can't just 'publish and pray!' You have to analyze and optimize. That's where Salsa's email marketing analytics come in handy.

As you continually analyze your nonprofit's email marketing campaigns, Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Topics: Marketing

A/B Testing Emails in Salsa Engage [Video]

Guess work is over. With A/B testing in Salsa, you can compare two versions of an email to determine effectiveness and continually fine tune your messages over time.

Launch your A/B test by sending multiple variations of emails to samples of your chosen audience. Analyze the results of each message and pick a winner manually, or automate the process and let the system determine the winner based on criteria you set. Either way, after selection the winning message can be sent to the balance of the list.

Topics: Marketing

Email Marketing Automation in Salsa Engage [Video]

This week on "Salsa in 60", our Senior Client Success Manager, Meghan Apfelbaum, will be highlighting how email marketing automation works in Salsa Engage.

According to Experian, emails that are part of an automated welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised.

Topics: Marketing

Building an Email in Salsa Engage [Video]

We're so excited to be kicking off a brand new video series this year, "Salsa in 60". Every Friday in 2017, our Senior Client Success Manager, Meghan Apfelbaum, will be highlighting features inside the NEW Salsa Engage or Salsa CRM platform in a one-minute (approximately) video.

Topics: Marketing

5 Biggest Dangers in Purchasing Email Marketing Lists

Guest Post by: TechnologyAdvice

Topics: Marketing