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Marketing Blog Posts

Perfect Your Nonprofit Marketing Plan: 11 Steps to Success

Every nonprofit needs a marketing plan. It's never been an optional strategy. No matter how consistent the need for a nonprofit marketing plan, the methods of implementing successful plans have changed dramatically over the years.

Topics: Marketing

Grassroots Nonprofit Marketing Campaigns: 4 Stellar Examples

Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!

Topics: Marketing

Beyond the Thank You Email | Small Donor Retention Strategies

If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.

Topics: Marketing

Nonprofit Marketing Best Practices | Jump Start Your Mission

By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.

Topics: Marketing

Marketing Automation for Nonprofits: Why it Matters

Chances are, you are already very familiar with marketing strategies for your nonprofit. You've likely engaged in the writing of fundraising letters, recruitment emails, sponsorship requests, and more. Now you're looking for new ways to refine your process and perfect your outreach.

Topics: Marketing

3 Nonprofit Marketing Strategies (That Really Work!)

Whether your nonprofit is growing as an organization or just trying to expand your influence in the community, your marketing strategy is vital to your success.

Topics: Marketing

5 Social Media Tools for Savvy Nonprofits [with Examples]

It’s no surprise: in 2018, there isn't a better place to make your mark online as a nonprofit than through social media channels.

Whether you’re growing your constituency, sharing your fundraising pages, or otherwise boosting the digital profile of your cause, social media is where the bulk of your interactions with constituents will happen.

Topics: Marketing

Salsa Labs Unveils New Marketing Automation Tools

Highly anticipated capabilities in Salsa Engage enable nonprofits to automatically trigger relevant email content based on a supporter’s online activities or interactions with their organization.

Topics: News + Updates Marketing

Announcing Salsa Engage Integration With Facebook Ads

Nonprofits can use three key facets of this integration to find, reach, and convert new people with an affinity for their cause into action takers!

Topics: News + Updates Marketing

Social Advocacy in Salsa Engage [Video]

According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps.

To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy. 

Topics: Advocacy Marketing

Sign Up Form Analytics in Salsa Engage [Video]

The ability to run easily run reports and uncover important data that on is crucial to making informed decisions about future online marketing and fundraising efforts.

Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need to track subscriber growth, subscriber churn, and conversion rates of your sign up forms.

Topics: Marketing