Nonprofits can use three key facets of this integration to find, reach, and convert new people with an affinity for their cause into action takers!
Dan Quirk, on December 6, 2017
According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps.
To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy.
The ability to run easily run reports and uncover important data that on is crucial to making informed decisions about future online marketing and fundraising efforts.
Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need to track subscriber growth, subscriber churn, and conversion rates of your sign up forms.
To further your mission, you need an active, growing list of supporters that raise their voices on your behalf. Salsa's flexible sign up forms can help you turn more website visitors into subscribers, volunteers, supporters, advocates and more!
Create branded forms and petitions in minutes with easy to use drag and drop tools. Configure options and adjust the look and feel to precisely match your organization. Use images and formatted text to create compelling calls to action.
Power and flexibility is right at your fingertips.
With Salsa Engage, you can build segments through simple rules and configurations, or you can create combinations of queries and groups within groups.
Segment audiences by demographics, past interactions, geographic location, interests, professional network, or other custom fields. Then watch your lists or groups dynamically update in based on supporter activity.
Salsa helps you grow your supporter lists and segment them so that each interaction is personalized and relevant.
Say goodbye to batch and blast communications and adopt a game-changing, targeted approach to engagement. It starts with list segmentation.
Accurately tracking social media results can be a bit of a headache. However, Salsa Engage synthesizes all of your social media engagement into one dashboard so you can see the impact of your posts.
In one place, you can monitor clicks, shares, comment and conversions!
By pre-scheduling posts to publish on multiple channels simultaneously, you'll save time and increase the effectiveness of your online outreach.
Beth Comeau from Natural Resources Council of Maine recently shared that NCRM has seen a boost in supporter actions taken when they coordinate the timing of their social media posts along with their email action alerts or fundraising appeals.
Building a beautiful email or crafting the perfect welcome series is a great start, but you can't just 'publish and pray!' You have to analyze and optimize. That's where Salsa's email marketing analytics come in handy.
As you continually analyze your nonprofit's email marketing campaigns, Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.
Guess work is over. With A/B testing in Salsa, you can compare two versions of an email to determine effectiveness and continually fine tune your messages over time.
Launch your A/B test by sending multiple variations of emails to samples of your chosen audience. Analyze the results of each message and pick a winner manually, or automate the process and let the system determine the winner based on criteria you set. Either way, after selection the winning message can be sent to the balance of the list.
Dan Quirk, on January 20, 2017
According to Experian, emails that are part of an automated welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised.
Email automation tools help you easily acknowledge gifts, send out event registration reminders, or send new newsletter subscribers through welcome series emails to deepen engagement.