If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.
Vanessa Chase Lockshin, on May 21, 2019
Alex Jeter, on April 29, 2019
By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.
Alex Jeter, on January 28, 2019
Chances are, you are already very familiar with marketing strategies for your nonprofit. You've likely engaged in the writing of fundraising letters, recruitment emails, sponsorship requests, and more. Now you're looking for new ways to refine your process and perfect your outreach.
Alex Jeter, on November 30, 2018
Whether your nonprofit is growing as an organization or just trying to expand your influence in the community, your marketing strategy is vital to your success.
Mark Kelly, on April 5, 2018
It’s no surprise: in 2018, there isn't a better place to make your mark online as a nonprofit than through social media channels.
Whether you’re growing your constituency, sharing your fundraising pages, or otherwise boosting the digital profile of your cause, social media is where the bulk of your interactions with constituents will happen.
Highly anticipated capabilities in Salsa Engage enable nonprofits to automatically trigger relevant email content based on a supporter’s online activities or interactions with their organization.
Dan Quirk, on December 6, 2017
Nonprofits can use three key facets of this integration to find, reach, and convert new people with an affinity for their cause into action takers!
According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps.
To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy.
The ability to run easily run reports and uncover important data that on is crucial to making informed decisions about future online marketing and fundraising efforts.
Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need to track subscriber growth, subscriber churn, and conversion rates of your sign up forms.
To further your mission, you need an active, growing list of supporters that raise their voices on your behalf. Salsa's flexible sign up forms can help you turn more website visitors into subscribers, volunteers, supporters, advocates and more!
Create branded forms and petitions in minutes with easy to use drag and drop tools. Configure options and adjust the look and feel to precisely match your organization. Use images and formatted text to create compelling calls to action.
Power and flexibility is right at your fingertips.
With Salsa Engage, you can build segments through simple rules and configurations, or you can create combinations of queries and groups within groups.
Segment audiences by demographics, past interactions, geographic location, interests, professional network, or other custom fields. Then watch your lists or groups dynamically update in based on supporter activity.