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Marketing Blog Posts

Email Marketing Analytics in Salsa Engage [Video]

Building a beautiful email or crafting the perfect welcome series is a great start, but you can't just 'publish and pray!' You have to analyze and optimize. That's where Salsa's email marketing analytics come in handy.

As you continually analyze your nonprofit's email marketing campaigns, Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Topics: Marketing

A/B Testing Emails in Salsa Engage [Video]

Guess work is over. With A/B testing in Salsa, you can compare two versions of an email to determine effectiveness and continually fine tune your messages over time.

Launch your A/B test by sending multiple variations of emails to samples of your chosen audience. Analyze the results of each message and pick a winner manually, or automate the process and let the system determine the winner based on criteria you set. Either way, after selection the winning message can be sent to the balance of the list.

Topics: Marketing

Email Marketing Automation in Salsa Engage [Video]

According to Experian, emails that are part of an automated welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised.

Email automation tools help you easily acknowledge gifts, send out event registration reminders, or send new newsletter subscribers through welcome series emails to deepen engagement.

Topics: Marketing

Building an Email in Salsa Engage [Video]

In a mobile centric world, over half of your supporters will be reading your messages on a mobile device. Salsa Engage ensures that your messages are mobile friendly and even lets you preview your message on desktop, tablet, or phone before sending.

As the most cost-effective way to communicate with targeted segments, let's look at how you can create beautiful emails that will help you connect with supporters and inspire action!

Topics: Marketing

Nonprofit Storytelling in the Age of Virtual Reality

Virtual reality is bringing an entirely new meaning to the phrase "show, don't tell."

Topics: Marketing

The Art of Crafting a Stellar Nonprofit Communications Strategy

Brochures, web copy, blog articles, Tweets, Facebook posts – the many forms of communication that communication professionals must master is wide. And, if they were people, they’d all be Sally from “When Harry Met Sally” – i.e. high maintenance, wanting their ice cream on the side and pie warmed but no whip cream, unless you can’t get the pie warm, then…

Topics: Marketing

#GivingTuesday: Social Media Fundraising 101 (Updated)

This November, use social media for good and make progress toward your fundraising goals by getting #GivingTuesday trending.

#GivingTuesday is a chance for nonprofits to capitalize on the virality of Black Friday and Cyber Monday to orient the upcoming holiday season as one of not only getting, but giving. And, as the hashtag suggests, #GivingTuesday is a great opportunity for nonprofit organizations to put their social media marketing strategies to work.

But what if your organization doesn't have a social marketing strategy, or what if you haven't updated it in several years? You shouldn't let #GivingTuesday pass by without making sure you have a social media plan for this year.

Instead, use this guide to get your social media marketing up to speed and ready for the big day and the big season. This post will examine a few of the most important practices of a nonprofit with a successful social media strategy. These include:

  1. Using the platforms that work best for you.
  2. Being open to experimentation.
  3. Telling, and spreading, your story.
  4. Including a call to action.

If you are wondering where you can start improving your social media strategy this season, these best practices will get you well on your way. 

#GivingTuesday: using the platforms that work best for you

Choosing the right social network begins with identifying your target audience as well as your peer to peer and general fundraising goals. But also think about which network falls most in-line with the way your organization naturally communicates.

Topics: Fundraising Marketing

6 Salsa Tools to Sort, Study and Segment your Supporters

 

Do you know who your biggest supporters are? Do you even have enough data about them to segment your lists, deliver targeted messages, and get better results from your email campaigns?

Topics: Marketing

6 Creative Ways to Tweet For Your Nonprofit Marketing Campaigns

Twitter has become one of the most essential social networks for today’s nonprofits. One of the biggest fundraising days of the year, #GivingTuesday, is a product of Twitter’s influence on the nonprofit world. Last year, organizations raised an estimated total of $45.68 million through their Twitter #GivingTuesday campaigns. 

Topics: Marketing

15 Social Media Tips For Peer-to-Peer Fundraising

Did you know? 18% of all digital donations now come from peer-to-peer giving campaigns. Social media, mobile devices, and other peer-to-peer fundraising software have made it easier than ever for individuals to ask their peers for donations on behalf of a nonprofit organization that they support. 

Topics: Marketing

11 Tips For More Effective Nonprofit Email Marketing

While email marketing isn't a new trend, it certainly should be a staple of your constituent communication.

Why? It's fast, easy, inexpensive.

Email has the highest rate of return on investment for any marketing channel - that’s $40 for every $1 spent (yay!) While it’s important to understand the risk, it’s even more important to work toward reaping the benefits of sending quality emails that deliver positive results.

Topics: Marketing