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Marketing Blog Posts

7 Tips for Creating an Awesome Nonprofit Website

From parts one, two, and three of our new series How to Build a Website for your Charitable Foundation, we have compiled a list of tips to help you craft a website that will leave a lasting impression on your supporters.

In this article, we'll cover seven tips to help your create stunning nonprofit website: 

  1. Make your mission apparent.
  2. Use content to attract supporters.
  3. Make your site donor-friendly.
  4. Make volunteer recuritment easy. 
  5. Incorporate visual storytelling. 
  6. Make your website mobile-responsive. 
  7. Tie your site to social media. 

Let's dive right into the first step: make your mission apparent. 

Topics: Marketing

Practical Steps to Move Supporters Up the Ladder of Engagement

For fans of the show The West Wing, the phrase “What’s next?” evokes certain nostalgia. President Bartlett, the show’s hero and the political crush of many future politicians, would transition from one trial or triumph to the next by simply asking his team, “What’s next?”
It seemed as though no matter how big the triumph (or how significant the trial) the President never rested on his laurels. Instead, he pushed forward to the next issue at hand; never stopping, never resting, and never leaving well enough alone. That was what made President Bartlett so darn lovable, and incredibly effective. 

Topics: Marketing

Developing Editorial Calendars for Your Nonprofit Marketing Team

Two years ago, the nonprofit I work for was doing quite well with our marketing. Our communications calendar was pretty darn straightforward.

Topics: Marketing

7 Tips for Creating a Knockout Nonprofit Email Newsletter

Create an effective nonprofit email newsletter with these strategies.

by Amanda Foster, Account Manager & Libby Sinback, Account Manager

Topics: Marketing