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Nonprofit Marketing
August 26, 2021
How to Write Emails That Your Donors Will Actually Open
Your donors’ inboxes are constantly filling with messages from individuals, businesses, news...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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Fundraising
July 1, 2021
Best Salesforce Apps for Nonprofits: 19 Essential Tools
Salesforce is an incredibly customizable CRM with a vast universe of integrations.
Top Posts
June 9, 2021
The Ultimate Content Checklist for Your P2P Campaign
Peer-to-Peer fundraising campaigns (P2P) are incredibly effective and especially well-adapted for the virtual-based world we currently find ourselves in. But they do have a lot of moving parts and are only as effective as the content you create.
Top Posts
May 24, 2021
13 Ways Nonprofits Can Build an Email List
Email marketing is one of the most reliable and cost-effective marketing methods a nonprofit can put in place to reach potential supporters, donors, and advocates. In this article, we’ve put together 13 methods you can use to grow your nonprofit email list from zero to hero. Best of all, 10 of the 13 methods cost absolutely nothing to perform and you can get started right away.
Top Posts
March 10, 2021
Get Organized With a Nonprofit Editorial Calendar
A nonprofit content calendar can help you plan, organize, and implement a content strategy that promotes your organization’s programs and services on multiple platforms including the web, social media, email, and print.
The content calendar we recommend to all nonprofits is the same one we use at Salsa Labs for planning our own communications, and in this article, we’ll show you exactly how to use it. You can grab a copy of the templates here and follow along with the tutorial to customize it for your own use.
Nonprofit Marketing
February 5, 2021
How to Create a Nonprofit Website and Integrate it With Other Tools
This is the final post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, fundraising pages, and your homepage. Using the lessons learned in those five articles you can create an extremely effective nonprofit website that engages your audience and creates volunteers and donors.
Nonprofit Marketing
February 2, 2021
How to Create a Nonprofit Website Homepage That Gets Attention
This is the second to last post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, and the all-important donate page. In this fifth post, our next to last article in this series, we will discuss creating the perfect nonprofit website home page.
Fundraising
January 29, 2021
How to Create Nonprofit Website Fundraising and Donate Pages
This is the fourth post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating your about page or mission page, the second article discussed creating program and impact pages, and the third article covered creating volunteer and take action pages.
Nonprofit Marketing
January 26, 2021
How to Create Nonprofit Website Volunteer and Take Action Pages
This is the third post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first two articles, we discussed creating your about page or mission page, and in the second article we discussed creating program and impact pages.
Nonprofit Marketing
January 20, 2021
How to Create a Nonprofit Website Impact Page or Program Page
This is the second post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating mission pages, which are like bio pages for your nonprofit.
Nonprofit Marketing
January 15, 2021
How to Create a Nonprofit Website About Page or Mission Page
Discussions on digital marketing for nonprofits usually focus on social media, increasing follower counts, and sending automated emails. However, a well-optimized nonprofit website is a necessity if you want to be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.
Donor Management
December 22, 2020
Communication at Every Level on the Nonprofit Ladder of Engagement
This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.
This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.
Top Posts
December 11, 2020
The Nonprofit Ladder of Engagement
Fifteen years ago, a nonprofit could survive without a website by doing a direct mail piece once or twice a year or just relying on walk-in traffic and a few in-person events. You’ve probably already come to the realization that those days are over and the world is relying more heavily (and sometimes completely) on virtual outreach. As such, we’re all competing for what seems to be a more limited pool of attention. Today, you need to keep your audience engaged or risk losing them to another cause. The nonprofit ladder of engagement is the tool you need to find those supporters and keep them coming back for more.
This is the first of two articles focused on the nonprofit ladder of engagement, what it is, and how your nonprofit can use it to find supporters and turn them into dedicated advocates for your organization.
Nonprofit Marketing
November 5, 2020
A Recipe for Increasing your Nonprofit’s Engagement on Social Media
Social media networks are used by 72% of the U.S adult population. A back of the napkin calculation tells us that’s about 150 million people. At first glance, you’d think that just by posting on a few social networks your nonprofit could reach more people than any other marketing method and your entire year’s worth of fundraising could be generated in one day. But we all know it’s just not that simple. It’s the reason that one of the questions we get asked most often by nonprofits is how can they increase engagement with the content they post on social media networks.
