October 30, 2019
Like many nonprofits, there’s a lot of effort that goes into the mission of the organization....
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Whether your nonprofit is looking for a new CRM system, an event tool, or a complete digital marketing and donor management platform - an organized software selection project will ensure that you find the right solution for your organization.
Every nonprofit needs a marketing plan. It's never been an optional strategy. No matter how consistent the need for a nonprofit marketing plan, the methods of implementing successful plans have changed dramatically over the years.
Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!
If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.
By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.
Chances are, you are already very familiar with marketing strategies for your nonprofit. You've likely engaged in the writing of fundraising letters, recruitment emails, sponsorship requests, and more. Now you're looking for new ways to refine your process and perfect your outreach.
Whether your nonprofit is growing as an organization or just trying to expand your influence in the community, your marketing strategy is vital to your success.
For non-profit organizations, driving advocacy through innovative communications campaigns is huge. In addition to the countless online strategies that exist in today’s digitized world, live in-person events is another impactful advocacy campaign strategy that can assist in driving awareness about your specific mission and in achieving your overall goals as a non-profit organization.
Navigating through the digital landscape can be a little murky at times. These channels are constantly evolving requiring you to keep pace with industry knowledge, insights, and best practices.
It’s no surprise: in 2018, there isn't a better place to make your mark online as a nonprofit than through social media channels. Whether you’re growing your constituency, sharing your fundraising pages, or otherwise boosting the digital profile of your cause, social media is where the bulk of your interactions with constituents will happen.
Nonprofit organizations have a lot of good to share on social media. If you’re lucky enough to work for one, you know that the impact of your organizational mission is likely far-reaching and has resonance with people outside of the geographic area of your headquarters.
Your website is one of your nonprofit’s most important assets. It works when you don’t, 24/7, and never takes a vacation. But, if you want it to fundraise for you, it may need a helping hand. With a little attention and fairy dust (we’ll provide it) your site can turn into a magical fundraising resource.
No matter what industry you’re in, having an engaging, professional website is essential.