News + Updates
February 20, 2018
Highly anticipated capabilities in Salsa Engage enable nonprofits to automatically trigger...
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Nonprofits can use three key facets of this integration to find, reach, and convert new people with an affinity for their cause into action takers!
According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps. To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy.
The ability to run easily run reports and uncover important data that on is crucial to making informed decisions about future online marketing and fundraising efforts. Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need to track subscriber growth, subscriber churn, and conversion rates of your sign up forms.
To further your mission, you need an active, growing list of supporters that raise their voices on your behalf. Salsa's flexible sign up forms can help you turn more website visitors into subscribers, volunteers, supporters, advocates and more!
Power and flexibility is right at your fingertips. With Salsa Engage, you can build segments through simple rules and configurations, or you can create combinations of queries and groups within groups. Segment audiences by demographics, past interactions, geographic location, interests, professional network, or other custom fields. Then watch your lists or groups dynamically update in based on supporter activity.
Salsa helps you grow your supporter lists and segment them so that each interaction is personalized and relevant. Say goodbye to batch and blast communications and adopt a game-changing, targeted approach to engagement. It starts with list segmentation.
Accurately tracking social media results can be a bit of a headache. However, Salsa Engage synthesizes all of your social media engagement into one dashboard so you can see the impact of your posts. In one place, you can monitor clicks, shares, comment and conversions!
Building a beautiful email or crafting the perfect welcome series is a great start, but you can't just 'publish and pray!' You have to analyze and optimize. That's where Salsa's email marketing analytics come in handy. As you continually analyze your nonprofit's email marketing campaigns, Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.
According to Experian, emails that are part of an automated welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised. Email automation tools help you easily acknowledge gifts, send out event registration reminders, or send new newsletter subscribers through welcome series emails to deepen engagement.
In a mobile centric world, over half of your supporters will be reading your messages on a mobile device. Salsa Engage ensures that your messages are mobile friendly and even lets you preview your message on desktop, tablet, or phone before sending.
As the most cost-effective way to communicate with targeted segments, let's look at how you can create beautiful emails that will help you connect with supporters and inspire action!