January 27, 2017
Guess work is over. With A/B testing in Salsa, you can compare two versions of an email to...
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According to Experian, emails that are part of an automated welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised. Email automation tools help you easily acknowledge gifts, send out event registration reminders, or send new newsletter subscribers through welcome series emails to deepen engagement.
In a mobile centric world, over half of your supporters will be reading your messages on a mobile device. Salsa Engage ensures that your messages are mobile friendly and even lets you preview your message on desktop, tablet, or phone before sending.
As the most cost-effective way to communicate with targeted segments, let's look at how you can create beautiful emails that will help you connect with supporters and inspire action!
Virtual reality is bringing an entirely new meaning to the phrase "show, don't tell."
Brochures, web copy, blog articles, Tweets, Facebook posts – the many forms of communication that communication professionals must master is wide. And, if they were people, they’d all be Sally from “When Harry Met Sally” – i.e. high maintenance, wanting their ice cream on the side and pie warmed but no whip cream, unless you can’t get the pie warm, then…
This November, use social media for good and make progress toward your fundraising goals by getting #GivingTuesday trending.
Do you know who your biggest supporters are? Do you even have enough data about them to segment your lists, deliver targeted messages, and get better results from your email campaigns?
Twitter has become one of the most essential social networks for today’s nonprofits. One of the biggest fundraising days of the year, #GivingTuesday, is a product of Twitter’s influence on the nonprofit world. Last year, organizations raised an estimated total of $45.68 million through their Twitter #GivingTuesday campaigns.
Did you know? 18% of all digital donations now come from peer-to-peer giving campaigns. Social media, mobile devices, and other peer-to-peer fundraising software have made it easier than ever for individuals to ask their peers for donations on behalf of a nonprofit organization that they support.
While email marketing isn't a new trend, it certainly should be a staple of your constituent communication. Why? It's fast, easy, inexpensive.
So, it’s go-time on end-of-year fundraising planning. You and your colleagues have huddled. You’ve strategized. You figured out what you're going to highlight from this year. Your game plan is ready. And now, you sit down at your keyboard, look at your screen and oh. crap. what. do. I. say?
According to Mashable, yesterday was Social Media Day (#SMDay) - a day to honor the digital revolution happening around the globe. Didn’t get the memo? We forgive you. But since we treat everyday like Social Media Day around here, we figured why not use the date to help launch our #SMDay mini-series of blogs this week dedicated to all things social.
From parts one, two, and three of our new series How to Build a Website for your Charitable Foundation, we have compiled a list of tips to help you craft a website that will leave a lasting impression on your supporters.
In this article, we'll cover seven tips to help your create stunning nonprofit website:
Let's dive right into the first step: make your mission apparent.