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A/B Testing Emails in Salsa Engage [Video]

Guess work is over. With A/B testing in Salsa, you can compare two versions of an email to...

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Email Marketing Automation in Salsa Engage [Video]
Nonprofit Marketing
January 20, 2017

Email Marketing Automation in Salsa Engage [Video]

According to Experian, emails that are part of an automated welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised. Email automation tools help you easily acknowledge gifts, send out event registration reminders, or send new newsletter subscribers through welcome series emails to deepen engagement.

Building an Email in Salsa Engage [Video]
Nonprofit Marketing
January 13, 2017

Building an Email in Salsa Engage [Video]

In a mobile centric world, over half of your supporters will be reading your messages on a mobile device. Salsa Engage ensures that your messages are mobile friendly and even lets you preview your message on desktop, tablet, or phone before sending.

As the most cost-effective way to communicate with targeted segments, let's look at how you can create beautiful emails that will help you connect with supporters and inspire action!

Nonprofit Storytelling in the Age of Virtual Reality
Nonprofit Marketing
December 12, 2016

Nonprofit Storytelling in the Age of Virtual Reality

Virtual reality is bringing an entirely new meaning to the phrase "show, don't tell."

The Art of Crafting a Stellar Nonprofit Communications Strategy
Nonprofit Marketing
October 17, 2016

The Art of Crafting a Stellar Nonprofit Communications Strategy

Brochures, web copy, blog articles, Tweets, Facebook posts – the many forms of communication that communication professionals must master is wide. And, if they were people, they’d all be Sally from “When Harry Met Sally” – i.e. high maintenance, wanting their ice cream on the side and pie warmed but no whip cream, unless you can’t get the pie warm, then…