You’ve got a million things to do, but you’re starving, so you grab a quick bite from the local sandwich shop. Promoting matching gifts is a lot like that efficient food option... The advertising doesn’t have to take a lot of time, but it can leave you feeling very satisfied when your donations are doubled through corporate matching gift programs.
Adam Weinger, on July 12, 2015
Adam Weinger, on July 1, 2015
The process of acquiring a new donor can be tiresome and extensive, but it is worth it for the funding. What if, after the long and arduous process of getting a donation, your development staff could double that donation with 30 minutes or less time spent working? Wouldn’t you encourage them to do so?
WealthEngine, a wealth intelligence and data-driven marketing platform, has worked with non-profits for over fifteen years to optimize and expand their fundraising programs. Here they offer some easy, actionable ways to take the first steps to doing this.
Christine Schaefer, on June 24, 2014