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Webinar Round-Up: Peer-to-Peer Fundraising 101


Peer-to-Peer fundraising season is fast approaching. From yesterday's webinar,Peer-to-Peer 101: Launching Your First Campaign, here is our list of key metrics every P2P campaign should track.

#1. Team and personal fundraising goals

How much are people actually raising?

#2. Team captain vs. team participation vs. individual fundraising amounts

Typically there is a big difference between what a team captain will raise versus team participants and individual donors. Make sure to follow along with these benchmarks to set reasonable campaign fundraising projections.

→ Related: Salsa Peer-to-Peer Fundraising Series: A-Thon Campaigns

Additionally, these benchmarks will give you a very good idea of what you need to do to help specific segments of your fundraisers in the future.

#3. When donations are being made?

The further out donations start coming in from the event date, the more likely it is that a person will reach their goal. Ask yourself what you can do to encourage participants to start fundraising early so they can raise more money.

→ Related: 8 Ways to Make Your P2P Campaign a Social Community

#4. Total number of donations


#5. Team/personal page status

How many team pages are set up? Team participant pages? Individual pages?

→ Related: Salsa Peer-to-Peer Fundraising Series: DIY Campaigns

Make sure these pages include a personal mission statement and personal photos or images to make the page feel complete and unique to the individual fundraiser.

#6. Social shares and posts

Topics: Peer to Peer