Peer-to-Peer fundraising season is fast approaching. From yesterday's webinar,Peer-to-Peer 101: Launching Your First Campaign, here is our list of key metrics every P2P campaign should track.
#1. Team and personal fundraising goals
How much are people actually raising?
#2. Team captain vs. team participation vs. individual fundraising amounts
Typically there is a big difference between what a team captain will raise versus team participants and individual donors. Make sure to follow along with these benchmarks to set reasonable campaign fundraising projections.
Additionally, these benchmarks will give you a very good idea of what you need to do to help specific segments of your fundraisers in the future.
#3. When donations are being made?
The further out donations start coming in from the event date, the more likely it is that a person will reach their goal. Ask yourself what you can do to encourage participants to start fundraising early so they can raise more money.
#4. Total number of donations
#5. Team/personal page status
How many team pages are set up? Team participant pages? Individual pages?
Make sure these pages include a personal mission statement and personal photos or images to make the page feel complete and unique to the individual fundraiser.