by Beth Johnson, Communication Specialist, Salsa
Thanks for checking out our blog series, Who’s Doin It Right, where we share some stellar examples of those using Salsa to make the most of their organizing efforts, working to build a community of support through fundraising, communication and advocacy.
Bikes for the World is a Washington, D.C. based nonprofit that collects unwanted bicycles and delivers them at low cost to assist the poor in countries around the world. Since 2005, they’ve donated over 65,000 bikes to more than a dozen countries and continue to grow their collection efforts throughout the United States.
With donors, volunteers and partner organizations across the globe, Bikes for the World faced challenges with their ability to communicate to and engage with supporters that were so geographically dispersed. In addition to maximizing Salsa’s Email Marketing and Outreach Tools, Bikes for the World utilized the Salsa’s Social Media Integration, with an active presence on Facebook and YouTube, designed to provide information about upcoming events and recent successes.
On particularly strong element of Bikes for the World’s outreach campaign is their continued use of visual imagery, i.e. photos and videos. Their extensive photo gallery is updated frequently with images from bike collections and bike distributions around the world, proving that a picture really is worth a thousand words.
The variety of videos on their YouTube page captures all facets of the Bikes for the World mission, from collection events to loading the crates for shipping to follow ups with recipients of the bikes in other countries. Through the engaging videos at lengths ranging from one minute to more than 10 minutes, a supporter can get a strong impression of what Bikes for the World does- and we already know that video is an extremely powerful online and social media tool for spreading an organization’s message.
Using their Salsa tools and video prowess, Bikes for the World recently engaged in a successful donation campaign with national retailer Dick’s Sporting Goods that resulted in the collection of 4,200 bikes. Learn more about the campaign, and what happens after a bike is collected, by reading the full story.