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Who’s Doin It Right - DC Design House’s Blueprint for Salsa

by Beth Johnson, Communication Specialist, Salsa

DC Design House

Welcome back to Who’s Doin It Right where we’ll share some stellar examples of those using Salsa to make the most of their organizing efforts, working to build a community of support through fundraising, communication and advocacy.

Think you have a lot of moving pieces with your organization? DC Design House certainly does. The annual fundraiser transforms one area home each year in a complete head-to-toe makeover and then opens its doors for public viewing. Everyone (literally, everyone) involved with the DC Design House is a volunteer—from the 23 local designers working on the property to the tour guides who show off the final product and even the organizers themselves.

Understandably, one of the biggest challenges facing DC Design House was finding a way to organize everyone in their community – the volunteers, supporters, media and more – and encourage increased year-round fundraising. They turned to Salsa Labs for organization and communication tools they could use to build their community, fundraise, manage donors and oversee their events. By merging all those functions onto one platform, they could maximize their efficiency - crucial when dealing with volunteer organizers who have limited time to give. It also allowed them to keep their efforts in their minds of their supporters year-round, instead of having to “go dark” after each year’s event.

Read more about DC Design House and its success with Salsa. You can also check out the 2012 DC Design House with before and after photos from The Washington Post. And in case you are wondering, proceeds from the DC Design House go to Children’s National Medical Center, providing care for kids, and funding for the Child Health Center Board. Total funds raised from the 2012 home have not been announced, but in its first four years, DC Design House welcomed more than 30,000 visitors and raised upwards of $600,000.

Topics: Fundraising Marketing