by Beth Johnson, Communication Specialist, Salsa
Who’s Doin It Right is Salsa’s blog series where we share some stellar examples of those using Salsa to make the most of their organizing efforts, working to build a base of support through fundraising, communication and advocacy.
Polaris Project is a Washington, D.C. based organization leading the global fight against human trafficking and modern-day slavery. With a plethora of programs including direct services to victims of trafficking, public outreach to raise awareness and policy advocacy, Polaris Project seeks to raise the issue of human trafficking to the forefront of the American conscience and help victims.
In early 2012, staff at Polaris Project decided to try a new type of fundraising campaign. They wanted to utilize their online network and encourage their first peer-to-peer fundraising effort. Working within the Salsa platform, employing the email marketing tools with the Communicate with Salsa package, and the peer-to-peer features of Fundraise with Salsa, Polaris Project set out on their goal of raising $10,000 and motivating current supporters to launch their own friendraising campaigns.
For all the details of the successful campaign, which exceeded its $10,000 goal, and how Polaris Project was able to achieve these results, read the full story.