Donor Development

Cultivate Lifelong Donor Relationships


Say goodbye to blind prospecting and mass communication. With donor development (aka moves management) in Salsa CRM, you can identify and nurture contacts toward specific major or planned giving goals while tracking their progress with customizable workflows.

Elevate Major Gifts with Tools Built for Development Professionals

Create step-by-step workflows for upgrading specific prospects into major contributors to your cause. Segment your supporters into targeted lists, track contacts in each stage, set priorities, assign solicitors, and receive past due alerts. Elevate the value of each interaction by connecting at the perfect time with the perfect message.


Cultivation Report

Use Salsa CRM reports to forecast gifts from major donors. You can also use cultivation workflows to track alumni campaigns, grant proposals, sponsorship efforts, and almost any other project.


Augment Your Donor Development with Wealth Screening

Integrate Salsa CRM with your favorite wealth intelligence tools such as WealthEngine and DonorSearch that will identify constituents ready for major gift cultivation. With deeper insights into your supporters, you’ll prospect smarter, not harder.


Stay on Top of Donor Stewardship Activities

Assign prospecting tasks to different members of your donor development staff. Then, set up task reminders for yourself and for them that go right to your email. Nurturing opportunities will never slip through the cracks again!


Over 3,000 nonprofits across the globe use Salsa to engage and change the world. Join them today!

Increase in Donor Retention
Increase in Donation Growth
Increase in Donor Growth
Average year-over-year performance of Salsa nonprofit users.

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