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2020 End-of-Year Strategy Guide

End of year activities can include everything from large fundraising appeals to list clean-up and developing your strategy for next year.  Our end of year guide includes some helpful ideas and to-do items, including: 

  • Timing EOY campaigns and coordinating with Giving Tuesday and other activities
  • Segmenting supporter lists
  • Creating targeted messages
  • Cleaning your list and managing unengaged supporters
  • Social and email messaging tips and templates
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