Free Resource

The Nonprofit End-of-Year Fundraising Strategy Guide

We’re back with Salsa's comprehensive EOY Strategy Guide! This year, we explore key fundraising data points from 2020 and early 2021 and provide strategies to help you plan for fundraising success in your 2021 EOY initiatives. 

Even if you’re in the midst of a Giving Tuesday campaign, an end-of-year appeal can help you finish the year strong and get a jump on 2022 activities.

The guide includes:

  • A look back and lessons learned from EOY with examples of the campaigns we loved from 2020 through earlier this year
  • Facebook's tools and how they can be applied for EOY success 
  • EOY social media and email campaign content and scheduling tips
  • Data management and hygiene best practices
  • Data segmentation, EOY queries, and list creation tips (requires Salsa CRM/Salsa Engage)
  • 7 new email templates for Salsa Engage users 
  • *NEW* Downloadable theme banners to fit your brand. Access folder on the thank you page!

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