By Jason Zanon, Salsa
(With a little help from Amanda Foster and Beth Johnson)
We’re back with the 50 things about Salsa you need to know. If you need to catch up, you can go back to the beginning. Otherwise, let’s move forward with website management.
Salsa's Website Management tab looks a little like the island of misfit toys. You'll find a number of complementary features here to help extend your online presence. Whether and where they fit depends on your own organization and what you're looking to accomplish with your online platform.
There's probably no Salsa user that's making active use of all of the Website Management tools, but it's likely that at least some of them will come in handy...
32. Custom unsubscribe pages
"Unsubscribing" in Salsa does not denote one single meaning, tool or technical process because of the wide range of subscription management processes run by various different organizations. Think about it: someone gets your newsletter, and that someone wants to unsubscribe. Does that mean they also stop getting the other newsletter you send? Does it mean not to send them your holiday fundraiser? Does it mean never send anything again? That’s up to you. It behooves the savvy online manager to have answers worked out for what an "unsubscribe" means in various different contexts. It's more than likely that building one or more Custom Unsubscribe Pages will be part of that answer.
Custom Unsubscribe Pages help guide unsubscribing users to outcomes that are intelligible to them and precisely managed for you, such as:
- a single custom unsubscribe page might allow users to remove themselves from only one specific group, and be used with the email template for the newsletter that's sent to that group
- a different custom unsubscribe page might show the user all the newsletter groups s/he belongs to and allow unsubscribing from multiple groups at once -- perhaps handy for full-list emails
- still another might allow users to un-tag themselves, and be used not for email unsubscribing per se but for letting users self-manage their volunteer availability or institutional affiliations
33. Double-Opt-In Signups
By default, Salsa signup pages land a new signer-upper on your list with only a single-step opt-in: that is, as soon as your prospective supporter completes the page, s/he is on your list. No fuss, no muss!
However, you can choose to require a higher level of supporter permission by instead having your signup pages initiate one of those "are you sure you want to join this list?" emails. Your list will grow more slowly, but may comprise more motivated supporters. And, as we’ve pointed out before, this is a best practice for list growth.
34. Personalized thank-you pages
Thank-You Pages are a special type of Salsa content intended for use as a custom redirect from your other action and donation pages.
These pages can deliver personalized messages like "Thanks, Leslie!" in two easy steps.
35. Complete HTML control of a form using Custom Content Items
Custom Content Items are unusual Salsa pages in that they don't have any user interaction built in. Unlike a signup page, donation page, or action page, a content item doesn't generate a form to collect submitted user information. It's just there to help you build a quick explanatory content page if you need an extension of your site's primary content management.
Be that as it may, users with some HTML chops can use Custom Content Items to get full design control of Salsa forms.
Let's say you want to radically rearrange the order of fields presented on a signup page, in a way that Salsa's Signup Page framework just doesn't quite permit. Build a signup page that's pretty close, view the resulting end-user page, then use your browser to view that end-user page's source code.
Grabbing the HTML form and pasting it into a custom content item gives you the form in its entirety as a blank canvas to operate on. Reformat, restyle, and rearrange at will.
(This is actually just a shortcut way to make use of Salsa's robust data API. Advanced users can make use of the API to engineer entirely custom forms on non-Salsa pages.)