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Salsa Blog

9 Tips for End-of-Year Fundraising

As the end of the year is approaching, it’s important to do all you can to maximize your end-of-year fundraising results. Here are 9 tips that I learned from the End-of-Year Fundraising: Campaigns that Work webinar and our Best of End-of-Year Fundraising Blogs page...

  1. Outline your objectives. Make sure you create a plan to outline what you plan on doing, and how you plan on achieving on your goals.

 

This is good.gif

 

2. Create a timeline. Timing is everything, so make sure to mark your calendars with important dates such as Thanksgiving, GivingTuesday, Christmas, New Years, etc., and plan your promotions accordingly.

 

Calendar.gif

 

3. Speaking of important dates, you should decide if your organization is going to participate in #GivingTuesday. The average online gift on #GivingTuesday 2013 was $142.05. That’s up significantly - 40% to be exact - from 2012/s average of $101.60. What will it be this year?

 

GivingTuesday

 

4. Once you have your timeline created, you need to segment your lists in order to tailor to your specific audiences.

Segmentation

5. Once your lists are segmented, don’t be afraid to ask for donations! People want to help out a good cause.

 

Ask Now

 

6. And make sure to ask across all your different channels (social media accounts, email, blogs, etc.)

 

Changing Channels

 

7. But don’t forget to keep your asks and donation pages as simple as possible. You don’t want to confuse your supporters… 

 

Confused Britney

 

8. As your supporters are donating, don’t forget to be responsive,

 

Surprised Reaction

 

9. And let them know how you feel about them...

 

I Love You

 

 

It may seem early, but it’s not - the time to start planning (if you haven’t already) your end-of-year fundraising campaign is now! Check out our archived webinar, End-of-Year Fundraising: Campaigns that Work and Best End-of-Year Fundraising blog posts page for more tips and ideas for your EOYF.

 

Topics: Fundraising