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Salsa Blog

Digital Outreach for Nonprofits - SEO, SEM and Re-Targeting

An expansive, diverse supporter list is the foundation for success for most nonprofits. It means you have a large list of individuals to choose from when making your fundraising asks or promoting an advocacy action. But what happens when you’ve come to the end of your usual channels and you still want new supporters? The answer- grow your online presence so people can find you, and your cause, easily. This is where SEO (search engine optimization) and SEM (search engine marketing) come into play. With a digital outreach plan, you can, affordably, draw potential supporters to you.

Getting started is easier than you think. We’ve got a whole class on Growyourbase.org to help you. In it, you’ll learn:

  • How search engines rank and how to get your site noticed
  • How to get people to click through
  • If SEO and SEM are a good fit for your organization

Topics: Strategy