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Salsa Blog

Essentials in Creating an Email Campaign

You’ve probably got an end-of-year campaign plan in place, now it’s time to work on the emails you will send to go with it. Before you get started, you should check out the Essentials in Creating an Email Campaign video. It covers best practices for emails and how to apply them to create a successful email campaign. The 21-minute video just might make the difference in achieving your year-end goals.

As co-founder and chief strategy officer for Cornershop Creative, instructor Ira Horowitz brings more than a decade of experience to the table, teaching:

  • How to get people to take action
  • Ways to increase open and click through rates
  • Steps for creating compelling content and making it sharable
  • What to send, to whom and when

Topics: Marketing