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Free Isn’t Always Free

By Jessica Seward, Marketing & Community Manager

When it comes to free stuff, I tend to be a little skeptical. Is it really free? What’s the catch? Here at Salsa, we started to wonder about the free organizing tools out there. Are they really free? There must be a cost somewhere… right?

So we did some digging. We took a survey of 500 fundraising professionals and found that of those who use free tools, 65% experienced gaps between what the tool could do and what they actually needed it to do. While these tools were “free”, in many cases they came with a huge cost in terms of manpower, customization expenses and most importantly, opportunity. Essentially, in the long run, they can end up costing you a lot.

This might not necessarily be the case for your organization, but it’s worth checking out the stats and survey data – as well as what other nonprofits have to say – in this report.

Topics: Strategy