Want to post something on your social media page or blog but just don’t have time to create something new? As a writer and content marketer, I know how challenging it can be to whip out new content every day. So how can you continue to post, but not have to spend all of your time creating new content?
Shhhh, come closer. Here’s the big secret: REUSE, RECYCLE AND REPURPOSE!
That’s right, I said it. But here’s the best part - it’s no secret and it’s nothing to be ashamed of. You can reuse material you have already created. Actually, that’s the best way to get the most out of really great content. By reusing content, you save yourself a lot of time and money, and increase the exposure of your content to your audience. It allows you to do more with less!
You can either repost your content as it was before, or you can either upgrade it and add new information to tailor it to specific audiences/needs.
Here’s an example of repurposed content. Check out this blog outlining 8 Tips for deciding to join (or not) a social media site. Now take a look at this infographic posted to our blog nearly two months later:
Looks familiar, right? We took the contents of our blog and transformed it into something much more visual and engaging, and thereby dramatically extending its shelf life.
And it works in social media land too! Perhaps even more so since all content is so ephemeral anyway.
Note this tweet posted to the Salsa Twitter account in July about a blog titled “ABC’s of Getting More Traffic to Your Nonprofit Website”:
And here’s a similar tweet sent in late August:
POOF! What’s old is new again. The tweets change, but the message remains the same. And more importantly, the content reaches new people each time.
You get the picture - the best way to get the most mileage out of your content is by reusing, recycling, and repurposing it to fit your audience and its needs. Don’t let good content go to waste by only using it once!