Salsa Blog

Google Grants for Nonprofits- A New White Paper from Media Cause

by Beth Johnson, Communication Manager, Salsa

Earlier this year, Media Cause shared with us their Twitter for Nonprofits white paper and I thought it was one of the most comprehensive, well-written and thoroughly informative white papers I’d ever read. So when they gave me a preview of their new Google Grants for Nonprofits white paper, I knew we just had to share it with our clients.

If you’re not familiar with Google Grants, it’s an in-kind advertising program through Google that offers qualifying 501(c)3’s up to $10,000 a month to spend on Google ads (they show up in the top or side bar under the paid advertisers). According to Media Cause, they’ve seen Google Grants result in 40,000 new website visitors per month in some cases. What nonprofit doesn’t want that?!

Applying for Google Grants is pretty easy and the white paper tells you exactly how to do it. It also tells you what to do to get set up, from the basics of using the account to writing the ads to measuring success. It’s a 39-page guide that will tell you everything you could possibly need to know to get going- you just have to download it. Go ahead- download Google Grants for Nonprofits. Thanks Media Cause!

Topics: Fundraising