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How to Craft a Practical Online Advocacy Strategy and more

Change is hard and using the Internet to advocate for change isn’t any easier. Online/digital tools offer issue campaigns and nonprofits powerful opportunities to build support, raise money and affect policy, but only when they're used right.Colin Delany

And then there’s the promise of social media. Sure you’ve got a Facebook page and are connecting and building relationships with supporters, but what about social advertising? Social media advertising options have expanded dramatically in recent years, but if you’re not aware of the messaging and targeting opportunities now available, often at low cost, then you’re missing out! From building a list to influencing journalists, social ads can play a part in a wide array of issue-advocacy campaigns.

Help is at hand.

Join Colin Delany at FUSE 2014 - the digital marketing conference - on August 6 and 7 in Northern Virginia, as he explores options and practical steps for crafting an online advocacy strategy and using social advertising for issue advocacy.

Colin is a 17-year veteran of online advocacy and politics, a digital strategy consultant and the founder and editor of the award-winning website Check out his sessions:

1. Crafting a Practical Online Advocacy Strategy

How can organizations craft a practical and effective strategy to put the internet to work to create real change in the world, based on their own needs, goals and resources? How do they sort through the wide array of available tools and tactics to identify the ones that best match their strengths and their circumstances? This session will help advocacy groups through that process, using basic principles and concrete examples to help you choose the right tools and techniques on which to focus, based on your own organizational skills, culture and capacities.

2. Social Advertising for Issue Advocacy

This session will examine the most useful social advertising channels currently available, including Facebook Timeline Ads, Promoted Tweets, mobile advertising and more. In particular, session will explore when it makes sense to consider employing social ads and when it doesn't. It will also cover the essential formats, content and targeting options, including specific examples of their use for issue advocacy communications. The session will also discuss advanced tools and tactics, budgeting requirements, analytics tracking and more.

Register Now to Save

Register before June 30 and you’ll pay only $249 - that’s over 35% off the regular registration fee. Just type in code EarlyCat2014 in the “Discount” box (code is case sensitive).

Colin’s sessions are just two of the great educational breakouts you can expect this year. View them all here.

Topics: Events