Are you getting the most out of your existing donors? Most online donation forms have static ask strings that never change. For example, your form might suggest donations of $50 or $75 and that’s all.
But what if a past donor gave as much as $100 or $150 to your last campaign. Or perhaps they only donated $10?
Static ask strings are clearly problematic. You either find yourself asking for too much or too little. What you need are “smart” donation forms. Ones that let you vary your asks based on a donor’s past giving history. Organizations that use dynamic ask strings can see as much as a 40% increase in revenue from their fundraising campaigns.
If you’re interested in learning more about how to optimize your donation forms for “smart” asks, you won’t want to miss this session at FUSE 2014 - the digital marketing conference, August 6-7.
Hosted by Kojo Duncan, a Salsa power-user and senior web developer with the CDR Fundraising Group, “The Ask is RIght: Building Donation Forms that Ask Past Donors for the Right Donation Every Time” will discuss SalsaScript and how easy it is to use in making your donation forms smart. If this sounds right to you then COME ON DOWN!
Register Now to Save
Register for FUSE before June 30 and you’ll pay only $249 - that’s over 35% off the regular registration fee. Just type in the code EarlyCat2014 in the “Discount” box (code is case sensitive).
Kojo’s session is just one of the great educational breakouts you can expect this year. View them all here.