Salsa Blog

How to Use Halloween to Your Nonprofits Advantage

Did you know after Christmas, Halloween is the second biggest consumer holiday? And did you know that 30% more people enter promotional campaigns at Halloween than on non-festive days of the year?

So, what does that mean for nonprofits? Well, it could mean that people want to spend money, and will be more willing to donate to your cause. It could also mean that you should seriously consider running a Halloween promotional campaign for your organization!

Halloween gives you an opportunity to come up with an awesome campaign strategy. And, there are so many ways you can use Halloween to your nonprofit’s advantage like creating a social media contest, hosting a fundraiser, throwing a party, and so much more! Check out our Halloween Pinterest board or take a look at the Halloween Marketing infographic below brought to you by Antavo for a few ideas.

Still not sure what your nonprofit can do for Halloween? 

  • Host a haunted hayride or haunted house, proceeds go to your nonprofit
  • Contact a preexisting haunted hayride or house, and see if they will donate some of their profits to your nonprofit
  • Host a Halloween-themed dinner or dance party, complete with a costume contest!
  • Host a murder-mystery dinner fundraiser
  • Create a social media contest (and tag us in pictures of your best costumes)!

Need some real-life examples? 

Here are some examples of nonprofits that have used Halloween to their advantage in the past:

 

 

Nonprofit Halloween Ideas Goodwill

 

 

Nonprofit Halloween Examples

 

  • Scullville Volunteer Fire Company puts on a Halloween event called “Terror in the Junkyard” where they have a haunted hayride and maze, and proceeds go to the fire squad.

Don’t be afraid - try something new and creative this Halloween!

halloweenmktg_infographic

Topics: Strategy