Did you know after Christmas, Halloween is the second biggest consumer holiday? And did you know that 30% more people enter promotional campaigns at Halloween than on non-festive days of the year?
So, what does that mean for nonprofits? Well, it could mean that people want to spend money, and will be more willing to donate to your cause. It could also mean that you should seriously consider running a Halloween promotional campaign for your organization!
Halloween gives you an opportunity to come up with an awesome campaign strategy. And, there are so many ways you can use Halloween to your nonprofit’s advantage like creating a social media contest, hosting a fundraiser, throwing a party, and so much more! Check out our Halloween Pinterest board or take a look at the Halloween Marketing infographic below brought to you by Antavo for a few ideas.
Still not sure what your nonprofit can do for Halloween?
- Host a haunted hayride or haunted house, proceeds go to your nonprofit
- Contact a preexisting haunted hayride or house, and see if they will donate some of their profits to your nonprofit
- Host a Halloween-themed dinner or dance party, complete with a costume contest!
- Host a murder-mystery dinner fundraiser
- Create a social media contest (and tag us in pictures of your best costumes)!
Need some real-life examples?
Here are some examples of nonprofits that have used Halloween to their advantage in the past:
- The Pediatric Therapy Network hosts an annual Halloween Ball benefiting the children and programs of PTN.
- New Hope Animal Rescue has an annual Halloween Pet Costume Contest, because people love to dress up their pets! It cost $3 to enter your pet, and there were many raffle tickets sold to raise money.
- Goodwill hosts a costume contest for people who buy their costumes from one of their thrift stores.
- Friends for Life, a nonprofit animal shelter in Houston, did a zombie fundraiser, and tied it in to their mission because they are a no-kill shelter, and zombies are undead.
- The National Zoo puts on a Boo at the Zoo event complete with treat stations, animal demonstrations, decorated trails, and more.
- The American Red Cross partnered with AMC’s “The Walking Dead” to raise awareness about the constant need for blood. They created “The American Red Cross Zombie Blood Drive” and urged everyone to “use their brains and give blood”.
- Ween Dream, a national, New Orleans-based nonprofit aimed at outfitting children in need, is running a Halloween campaign where they are accepting new and gently used costumes to provide them to children who need them.
- Scullville Volunteer Fire Company puts on a Halloween event called “Terror in the Junkyard” where they have a haunted hayride and maze, and proceeds go to the fire squad.
Don’t be afraid - try something new and creative this Halloween!