Salsa Blog

Medium as the new medium

When was the last time you just sat down and wrote for yourself? You know, with nothing to prove and no specific audience to write for? Just writing because it’s something that you love. Well, here’s your chance. The website, Medium, allows you to do just that.

You might not be familiar with Medium. It’s a new medium (ha!) for people to share ideas and stories - from short stories about your day-to-day activities and something new that you learned to a current event, or a story to make people smile, laugh, or cry. And, though you are writing for yourself, you are not alone on Medium. It is a collaborative platform that allows you to write with other people. You can leave notes and comments on stories to bounce ideas off each other or just to connect and interact with like-minded people.

Your stories can also be shared. Posts are shared based off of interest and engagement, not the popularity of the writer. You don’t have to be a famous writer for your piece to gain notoriety! Medium focuses on high-quality stories, so don’t worry about building up a following; your words and stories will speak for themselves.

“We want to create a system where the best ideas and stories reach their widest audience, some of those are going to come from professionals, but it is better as a whole if it has very wide breadth of content. Right now, the Internet rewards speed and quantity, and we wanted to make a place where quality matters.” –Evan Williams, Founder and CEO of Medium.

Writing in Medium

Medium is beautiful, yet simple. When writing your story, there is nothing to set up or customize, you just write. You don’t have to be a designer or programmer. You can’t change fonts, font color, or font size. It’s strictly about your words. But, if you’d like, you can embed pictures, videos, tweets, vines etc. Images fade and appear as you scroll through a story, and your photos are perfectly aligned so what you see is what you get, meaning you’ll know exactly how the post will look before you publish it. I know it seems hard to believe- have you ever seen a blog template so easy to use?

Medium has also introduced a feature called Collections, which contains stories and posts that fall within the same topic or series. Collections allows a number of voices to offer their insights and opinions on a particular topic. When your piece or pieces are part of a shared collection, they have the potential to be seen by a larger (yet more focused) audience. This way, you can collaborate, and follow Medium’s mantra - People create better things together.

How Your Nonprofit Can Use Medium

Medium is a great place for nonprofits to talk about their mission. Every day, your organization is working to make the world a better place. You are positively impacting the lives of people who need it the most, and there are stories behind everything you do, and everyone you touch. So why not share these with the world?

The website states, “At Medium, our job is to give everyone a place to tell their story. We believe that the sharing of ideas and experiences is what moves humanity forward.”

Medium gives you the freedom to write about anything you want. It’s a platform to give your stories life. Share stories about why you are passionate about your cause and its relevance. Move readers with your words; how your organization is helping, and how others can get involved.

Create a collection to allow your supporters, or anyone who feels strongly about the issue, to share their thoughts with you and connect on a deeper level.

As easy as it is to post to Medium, it’s also relatively easy for your nonprofit to maintain. You can embed your Medium profile on to your website, and all of your stories are sharable on Facebook and Twitter. There is a stats page to see which of your stories are most popular and how people are interacting with them.

Sure, it’s another social site. But Medium offers a great opportunity for passionate people to connect and maybe even make a difference. And for nonprofits it’s a great forum to share stories and hopefully impact others.

Topics: Strategy