Salsa Blog

Using Cross-Channel Communication Strategies to Attract and Cultivate Fans


Every week there seems to be a new app or marketing tactic that promises to make communication and outreach that much easier. But “shiny new toys” aside, it’s often the timeless communication strategies that still yield the most impact - when used consistently and across multiple channels.

So where should you focus your online resources? Join Care2’s Senior Director of Brand Engagement, Justin Perkins, as he offers tips and best practices for using ROI analysis from social media, email, search, and other digital channels to develop a cross-channel strategy for attracting and cultivating fans online and off.

Justin Perkins

Justin will be speaking at FUSE 2014 - the digital marketing conference - on August 6 and 7 in Northern Virginia.

Justin will also touch on the importance of CRM and how Salsa and tools from partners, like, can help nonprofits efficiently grow and activate a robust community of supporters.

Register today and don’t miss this exciting session.

Register Now to Save

Register before June 30 and you’ll pay only $249 - that’s over 35% off the regular registration fee. Just type in code EarlyCat2014 in the “Discount” box (code is case sensitive).

Justin’s session is just one of the great educational breakouts you can expect this year. View them all here.

Topics: Events Marketing