You spend a lot of time and energy on your social media feeds. You offer great content to your supporters and they love seeing it on Facebook and Twitter. So why is it worth all the effort to capture their email address as well? Accordingly to Laura Packard with Powerthru Consulting, it's all about reach and control. Being able to email your supporters directly allows you to shape the content they see to best meet their needs, and have another shot at getting them to actually read it. Make sense? Ready to capture some emails? Read Laura's full blog to learn how.
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