by Beth Johnson, Communication Manager, Salsa
Here we go again. The Who’s Doin It Right series shares some stellar examples of those using Salsa to make the most of their organizing efforts, working to build a base of support through fundraising, communication and advocacy.
As the communications person for Salsa, I read and hear a lot of amazing stories about how our clients are using the platform. But the Solar Energy Industries Association story pretty much rocked my world. Full disclosure, my background is in public relations, so innovative ways of reaching out to media kind of excite me. But when you hear how SEIA is doing it with Salsa, it just might excite you too.
Here’s the deal- Jamie Nolan is the press officer with SEIA and when she came onboard, she inherited a rather large but virtual unusable media list, namely because it consisted of just emails (get it? Namely, no names- ha!). Having used Salsa before, she thought the supporter management tools would help her manage her list by capturing basic information about her media contacts and allowing her to learn about their engagement behaviors as she went along.
With her ever-improving, growing media list, Nolan took advantage of the Attentive.ly plug-in, allowing her to gage each individual’s Klout score. From there, she was able to target those media members who were most active in the social media space for a new kind of press conference- a virtual, interactive event, hosted on Google+ Hangout and featuring both speakers from the SEIA side, and featured media members offered the opportunity to ask questions in a live setting. Plus, Nolan used Twitter to field additional questions by other media members in attendance at the event.
The result was not only some great media coverage, but also allowed her the opportunity truly engage with media that cared about SEIA’s message in a way that reached them where they were at- social media. For more details, check out the full case study.
Are you using Salsa in a new or creative way? Please drop me an email and tell me about it!