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Salsa Blog

Writing a Successful High-Donor Letter - Part 2

In my last post, I shared part of my strategy for drafting a successful high-donor letter. To recap, I broke the process down into three segments:

  1. Your Donor: Connect the dots that separate you from your potential donor
  2. Your Letter: Create a compelling message, and
  3. You: Communicate it in a way that’s sure to impress

If you haven't already, please check out the first blog in our series to get up to speed. Now, it's time to move on to the next step and Create a Compelling Message. Successful high donor letters usually have 5 qualities that make them stand out:

  1. A strong salutation
  2. An overview
  3. Some detail
  4. our ask
  5. A personal touch

Next Week – Communicate
We'll pull all the lessons we've learned together to write a S.M.A.R.T. high donor letter that gets results - but wait, it's not what you think!

Topics: Strategy Fundraising Marketing