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Salsa Blog

Writing a Successful High-Donor Letter - Part 3

In my previous posts, I shared part of my strategy for drafting a successful high-donor letter. To recap, I’m breaking the process down into three segments:

  1. Your Donor: Connect the dots that separate you from your potential donor
  2. Your Letter: Create a compelling message, and
  3. You: Communicate it in a way that’s sure to impress

If you haven’t already, please check out the first and second blogs in our series to get up to speed. Now, it’s time to wrap up this series by putting the final stamp on your glowing high-donor letter.

I call this the S.M.A.R.T. test, but wait – it’s not what you think it is!

When people see the SMART acronym, they automatically think of the business acronym: “Specific, Measurable, Achievable, Realistic, Timely.” That's lovely. But this is a high-donor letter, which calls for a slightly different sort of thinking. I want to know if your ask is:

  • Sincere
  • Meaningful
  • Appropriate
  • Relatable
  • Thankful

Let’s apply my SMART test for high donors:

Is your donor letter SMART enough?

If your message is donor-SMART, you will be sure to impress supporters with your spot-on communications!

I hope you found some useful information in this series to apply to your organization, or that you have discovered that many of my tips to Connect, Create and Communicate reaffirm the strategy you are already applying.

Happy writing!

Topics: Strategy Fundraising