#GivingTuesday is the official start to the holiday giving season. Hot on the heels of Black Friday and Cyber Monday (on December 1, this year), #GivingTuesday is a chance for people to give back, by making a donation to their favorite nonprofit organization and then spreading the word of their gift to family and friends.
The average online gift on #GivingTuesday 2014 was $154.18. That's up significantly - 6.3% to be exact - from 2013's average gift of $145.11.
Does your organization participate in #GivingTuesday? Start by planning for end-of-year-fundraising during the slower summer months and into the fall. You can sign up to participate officially on the #GivingTuesday website, www.givingtuesday.org. Then download the free partner toolkit – it’s loaded with useful resources like sample emails and tweets, marketing messages, logos and media materials.
Sound like a lot of planning and work? It doesn’t have to be that way. Salsa can help you make your year-end campaign a success with our Fundraising platform. If you’re not a Salsa client (yet) and want to find out more, let us know.
Hey Salsa clients! If you're using Salsa for your year-end giving activities, email us at firstname.lastname@example.org and we’ll showcase your logo and link to your Salsa donation page right here.
Check out some of our client’s donation pages: