Nonprofit CRM

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How Nonprofit CRM Software Can Drive Growth

Boost Staff Efficiency Processes

Customizable workflows, easy report building, and built-in best practice templates lead to a 35% increase in staff efficiency with Salsa's nonprofit CRM.

Deepen Donor Relationships

Never miss a chance to thank, recognize, or engage with donors. Use your nonprofit CRM system to track, engage and report anytime, on any device.

Accelerate Fundraising Growth

Drive fundraising ROI higher and hit your goals faster. Salsa nonprofit CRM software users average 28% donation growth and 74% donor retention rates.


Explore the Best CRM Software for Nonprofits

Donor Management

  • Rich Donor Profiles
  • Donation Tracking
  • Direct Mail Fundraising
  • Reporting
  • More Features and Integrations!
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Digital Marketing

  • Marketing Automation
  • Email Marketing
  • Social Media Marketing
  • Drag + Drop Sign Up Forms
  • Marketing Dashboard Analytics
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Online Fundraising

  • Online Donation Forms
  • Automated Gift Acknowledgments
  • Online Event Registration
  • Secure Payment Processing
  • Fundraising Dashboard Analytics
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Online Advocacy

  • Online Petitions
  • Targeted Actions
  • Social Advocacy
  • Click to Call Advocacy
  • Advocacy Dashboard Analytics
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Peer to Peer Fundraising

  • Custom Event Pages
  • Personal/Team Fundraising Pages
  • Built-in Fundraiser Coaching
  • Free P2P Mobile Fundraiser App
  • P2P Dashboard Analytics
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What is nonprofit CRM software?

CRM software is meant to provide nonprofits with a more seamless fundraising experience by addressing all organizational needs within the same platform. Learn more with the clear and complete guide to nonprofit CRM software >


How will CRM software help my nonprofit?

Nonprofits can use their CRMs to store data and improve their relationship-building with all types of constituents. If a constituent supports your organization and helps further your cause in any way, then that constituent should be tracked in the system! In short, your nonprofit CRM is your organization's database of record.


How do I choose the best CRM for my nonprofit?

Choosing the right nonprofit CRM software starts with asking the right questions to determine and prioritize your requirements, thoroughly researching and taking demonstrations of software platforms, then choosing the right system that meets your needs, requirements, and budget. Get the nonprofit crm selection checklist >


How is Salsa CRM different?

Salsa brings online and offline fundraising and data management together on one unified platform that was purpose-built for nonprofit teams. Learn more about why Salsa is different >


What integrations will my fundraising CRM need?

Your nonprofit CRM should be linked to your online fundraising efforts. Donor data captured from online fundraising platforms should automatically flow into your CRM, no manual entry required! Learn more about online fundraising software >


How can I ensure our CRM fits my nonprofit's needs?

CRM software for nonprofits should allow your organization to create custom fields to capture all the data you need. Plus, with comprehensive donor management tools and robust reporting, your nonprofit can build donor relationships with ease. Learn more about donor management >


What if I want to upgrade my nonprofit CRM software?

The best CRM software should grow with your nonprofit. If your CRM no longer meets your needs, it may be time to choose a new provider. Comprehensive CRM software for nonprofits should offer an integrated fundraising suite to meet your complex needs. Compare Salsa CRM to other leading platforms >


Do I need both Salsa CRM and Salsa Engage?

It depends on you organizational needs. Salsa CRM is a centralized database for heavy development work. It includes robust reporting, donor and donation management, offline fundraising such as major gift cultivation and direct mail fundraising. Salsa Engage is strictly for online fundraising, marketing, and advocacy.


What does a Nonprofit CRM system cost?

Pricing for Salsa Engage and Salsa CRM depends on the size of your contact database. You can request a custom pricing quote here >

Unify Your Online & Offline Fundraising with
Salsa Engage + Salsa CRM


Unify Your Online & Offline Fundraising with
Salsa Engage + Salsa CRM

  • Marketing Automation
  • Online Fundraising
  • Peer to Peer Fundraising
  • Online Event Registration
  • Rich Donor Profiles
  • Donation Tracking
  • Direct Mail Fundraising
  • Performance Dashboard

Already Using a CRM?

We Support That!

Purpose Built Marketing Automation, Fundraising and Advocacy Software for Fundraising and Advocacy Nonprofits.

  • Bidirectional Data Integration
  • Frequent data synchronization
  • User-friendly configuration and setup
  • Works with all Salesforce’s standard versions and the Nonprofit Success Pack
  • No middleware or third-party platforms
  • Syncs directly with Salesforce’s native records like Contacts, Campaigns, and Opportunities
  • Automatically match and merge potential duplicates using Salesforce built-in Duplicate Matching rules, or manually control how the system merges contacts

Everything you need to be successful.

All in one place.

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One Product Suite.

No Hidden Fees.

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Loved By Over 10,000 Nonprofit Users

By switching to Salsa Engage and Salsa CRM, we've been able to fully integrate our P2P Fundraising and our online fundraising with our database. This is a huge time saver. We've also been able to take advantage of features like honor/memorial giving and event management that we were unable to do before.

Debra Norman, Development Associate

The software is a great comprehensive marketing and CRM software solution designed for the smallest nonprofit or the largest. You can truly customize everything to fit a simple or complex process. We love Salsa and look forward to all the advancements coming! Fundraising Software Review
5 / 5

5 Ways to Maximize Your Fundraising CRM

With the right fundraising CRM, your organization can grow its constituency, set ambitious fundraising goals, and build stronger relationships with supporters. If you’re interested in learning how to get more from your CRM, check out our step-by-step guide:

1. Streamline fundraising software with your CRM

Your fundraising CRM is at its best when it’s fully integrated with all your other fundraising software. To really get more from your CRM, you should choose a comprehensive product like Salsa CRM that comes with its own fundraising tools, Salsa Engage.

2. Cultivate donors with in-depth profiles

Get more out of your fundraising CRM by maximizing the data in your donor profiles. Build rich profiles complete with contact information, relationships, interests, demographics, social media accounts, and other key facts. The more, the better!

3. Segment constituents in your fundraising CRM

Leveraging your fundraising CRM to segment lists of your supporters will optimize your engagement strategy. Create lists of donors segmented by donation history, frequency of giving, affiliations, age, event attendance, and other relevant indicators.

4. Automate emails and communications

Choose a fundraising CRM that offers effective communication automations. These include automated emails, social media posting tools, and more. Be sure that you make use of scheduled posts and emails so your constituents never miss a beat.

5. Generate reports with your fundraising CRM

Your fundraising CRM is only as illuminating as its reporting tools! Maximize the impact of your CRM’s data by measuring key metrics, querying your database, and customizing your dashboard to provide actionable insights.

Essential Fundraising CRM Data You Should Track

Biographical Info

This includes essential personal information like their name, preferred title (Ms., Mr., Mrs., etc.), birthdate, and anything else you need to know to get acquainted.

Contact Info

Important contact info for your fundraising CRM comprises your donor’s phone number, address (home and email), social media accounts, and more.

Donation History

Keep track of your constituents’ donations with a record of each time they made a gift, the value of their contribution, and the campaign it benefitted.

Giving Channels

Stay on top of which giving channels are most successful for your nonprofit with key giving data indicating who gives and how much through each channel.


Gain a deeper insight into who your supporters are by tracking their relationships. These can be professional affiliations, family ties, or other important associations.

Communication History

Track communication history with constituents in your fundraising CRM. This includes each time you’ve connected, when, on which channels, and other data.

Fundraising CRM Pro Tip — Customize Your Database

Get more from what your fundraising CRM has to offer by creating custom fields and notes to capture in-depth interactions and data. Your constituency is unique, so why not tailor your fundraising CRM so you can learn everything you need to know?

Want to Learn More About Managing Constituents With Salsa?

Nonprofit CRM Cheatsheet

Get Your Nonprofit CRM Selection Cheat Sheet

As you research, shop, and assess fundraising CRM software, it's easy to get overwhelmed. Use this cheat sheet to keep track of the features and functionalities that are most important to your organization!


Calculate Your Fundraising ROI with Salsa

Salsa users grow their annual fundraising revenue at 6X the industry average. See what your nonprofit CRM return on investment could look like with this easy ROI calculator!

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Learn How ACHIEVA Effectively Manages Donors

Watch the two-minute video of long-time Salsa client ACHIEVA. Find out how they've grown their annual fund by 10% each year and increased their fundraising efficiency with Salsa.

Watch Video