Discussions on digital marketing for nonprofits usually focus on social media, increasing follower counts, and sending automated emails. However, a well optimized nonprofit website is a necessity if you want to be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.

In this guide, we’ll discuss how you can plan and create an effective nonprofit website that drives engagement and is easy to maintain.

There are just a few pages that you absolutely MUST include to convey your mission and the good work that you do in a clear and consistent manner.