The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it.

We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top?

Key takeaways:

  • How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype

  • The 2 content pillars of an effective and engaging nonprofit communications strategy

  • How to build your nonprofit communications plan for the next 3 months

  • Several free and low-cost digital tools to enhance your nonprofit marketing

  • Real-world examples from small nonprofits and libraries who are getting it right


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