Monday, October 21st at 2pm ET
A successful digital advertising strategy is critical for nonprofit organizations at any time of year - from building audiences of engaged supporters, to activating those supporters to make impactful actions that move missions forward. It is especially critical at year-end, when running effective and efficient advertising campaigns can give you the very best chance at achieving your marketing and fundraising goals.
While media planning is not a perfect science, we have a tried and true recipe to follow to bring you a step closer to achieving your goals. During this webinar, we will walk through:
How to set campaign goals and choose platforms that will help you achieve those goals
Best practices for campaign optimization, testing, and measurement
How to incorporate digital advertising into your year-end plan
All registrants for this webinar will receive a media planning checklist to help you be successful with your next digital campaign, whether that’s year-end 2019 or looking ahead to 2020.
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