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A Bridge for Kids

Start-up Nonprofit, A Bridge for Kids, is a San Diego-based nonprofit launched in 2013 to raise financial aid for teenagers. Soon after launching, A Bridge for Kids tapped Salsa as their technology partner to help them raise impactful funds quickly.

As their campaign grew in size and scope, WCA realized that they needed a new donor software system that would scale as they expanded. After analyzing eTapestry and GiftWorks, WCA chose Salsa CRM (Formerly DonorPro CRM) and by 2012, they were up and running.


The Challenge:

Critical Need | Limited Staff

A Bridge for Kids is a San Diego based nonprofit organization started in 2013 dedicated to building a bridge between teenagers in need of financial assistance to support their academic, athletic, or artistic talents, and those people who can provide resources.

Historically, this group (teenagers) has had the greatest financial need, yet has received the least support. We believe these impressionable years are a “make or break” period and without outside support, many are at risk of becoming another statistic.

As the organization moved into 2014 and beyond, there were two main fundraising goals that became central to their strategy. 1) Push donors to use their online fundraising technology. 2) Raise more money at two main events in order to provide teenagers the opportunity to tour colleges.

The Solution:

Online Fundraising

After linking their online donation page with Salsa CRM, A Bridge For Kids increased online donations by $40,000. Salsa's online donation form was a key element in raising money, selling tickets and gaining sponsorships for their Annual Casino Night event.

This custom form provided all of the necessary tools for their donor base to get online and select the ticket or sponsorship package that they wanted to purchase or contribute to.

Event Fundraising

At their second annual Casino Night event, the 'catered' casino games, silent auction, and sponsorships raised $160,000, a 45% increase over 2013.

In addition, their annual Giving Tree Holiday gift program raised 75% more in 2014 than it did in 2013. A Bridge for Kids credited this event fundraising jump to increased cause awareness and the ability for supporters and sponsors to donate or sign up online.

Cause Impact

The substantial growth in fundraising has afforded A Bridge for Kids a unique position among San Diego-based nonprofits in that all the money they raised through individual donations goes directly to benefit the teenagers in need. 

From the $250,000 raised in 2014, A Bridge for Kids provided two “Campus Crawl” trips for their teens, awarded thousands in essay competition prizes, holiday gifts, and individual need-based scholarships for their students. The “Campus Crawl” trips took them to Northern California and the Mid-Atlantic/New England colleges.