Salsa and A Bridge for Kids

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A Bridge for Kids is a nonprofit organization that is dedicated to the raising and distribution of funds to underprivileged teens in need, through a child sponsorship program. We focus on this age group because historically it has had the greatest financial need, yet has received the least support. We believe these impressionable years are a “make or break” period and without outside support, many are at risk of becoming another statistic.

We identify high achieving, low income teens who have demonstrated potential in academics, athletics, and/or the arts and who have been nominated by school faculty or administration, outside program leaders, or parents. Each teen is interviewed by an ABFK volunteer and assessed for sponsorship based on their academics, extracurricular activities, community service involvement, and overall need. A unique feature of our sponsorship program is one that allows the sponsor to act as a mentor for the teen, providing the teen with a resource who can offer support, encouragement, and advice as the teen navigates his/her journey through high school and into college. If a sponsor chooses not to mentor a teen, we will assign a volunteer to serve the function of mentor.

Youth Development

Salsa User Since:

The Challenge

New Strategy | Scale & Expand

As the organization moved into 2014 and beyond, there were two main fundraising goals that became central to their strategy. 1) Push donors to use their online fundraising technology. 2) Raise more money at two main events in order to provide teenagers the opportunity to tour colleges. As their campaign grew in size and scope, WCA realized that they needed a new donor software system that would scale as they expanded.



The Results


Inscrease In Donations

"After linking their online donation page with Salsa CRM, A Bridge For Kids increased online donations by $40,000."

Key Element

"Salsa's online donation form was a key element in raising money, selling tickets and gaining sponsorships for their events."


The Necessary Tools

"Salsa's custom event forms provided all of the necessary tools for their donor base to get online and select the ticket or sponsorship package that they wanted to purchase or contribute to."

Thanks To Salsa

"A Bridge for Kids annual Giving Tree Holiday gift program raised 75% more in 2014 than it did in 2013. They credited this event fundraising jump to increased cause awareness and the ability for supporters and sponsors to donate or sign up online us Salsa."


The Bottom Line

From the $250,000 raised in 2014, A Bridge for Kids provided two “Campus Crawl” trips for their teens, awarded thousands in essay competition prizes, holiday gifts, and individual need-based scholarships for their students. The “Campus Crawl” trips took them to Northern California and the Mid-Atlantic/New England colleges

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