The Animal Legal Defense Fund’s mission is to protect the lives and advance the interests of animals through the legal system. ALDF accomplishes this mission by filing high-impact lawsuits to protect animals from harm, providing free legal assistance and training to prosecutors to assure that animal abusers are punished for their crimes, supporting tough animal protection legislation and fighting harmful animal protection legislation, and providing resources and opportunities to law students and professionals to advance the emerging field of animal law.
Founded in 1979 by attorneys active in shaping the emerging field of animal law, ALDF has blazed the trail for stronger enforcement of anti-cruelty laws and more humane treatment of animals in every corner of American life. Today, ALDF’s groundbreaking efforts to push the U.S. legal system to end the suffering of abused animals are supported by thousands of dedicated attorneys and more than 200,000 members and supporters.
With the potential to mobilize thousands of supporters, ALDF needed to find a way to unite a broad spectrum of ag gag opponents under one voice, speaking out against the legislation and offering state lawmakers an alternative that would benefit both the residents of the state and its bottom line.
"ALDF created an online advocacy action where supporters could petition their state legislators to vote against "ag gag" laws."
"ALDF established a microsite to host the petition and serve as an educational portal to link between consumer food safety and animal protection."
"ALDF was able to attract current and new supporters through social media efforts and influential online personalities and bloggers."
"Salsa's online petition and multimedia elements for our campaigns helped us to tell a story that would both resonate with each and every consumer and animal lover and, critically, give them an easy way to take
hard-hitting, real-world action."