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About The Briscoe Western Art Museum

The Briscoe Western Art Museum, named in honor of the late Texas Governor, Dolph Briscoe, Jr. and his wife, Janey, preserves and interprets the art, history, and culture of the American West through engaging exhibitions, educational programs, and public events reflective of the region’s rich traditions and shared heritage.

Located on San Antonio's famed River Walk, the institution is housed in San Antonio’s first Public Library and newly constructed pavilion designed by the nationally recognized architecture firm Lake|Flato.  The Briscoe Campus consists of the historic Museum building, the Jack Guenther Pavilion and the adjacent McNutt Sculpture Garden spread across one-and-a-quarter acres in downtown San Antonio.

Arts / Culture / Humanities

Salsa User Since:

The Challenge

Inability to Track Data

In the years leading up to the launch back in 2013, the Briscoe staff was using Microsoft Excel spreadsheets to track their development data, which they found to be inflexible and limiting. Overwhelmed with paperwork, Briscoe leadership knew it was time to explore donor management software.


The Results



"Since choosing Salsa, the development team has found it to be extremely easy-to-use."

Ongoing Training and Support

"The development team quickly loaded all existing data, previous donations, and pledges into Salsa and leaned on Salsa's Customer Care Team for ongoing training and support."


Help Solve Issues

"What I love about Salsa is how helpful the help desk team has been. I’ve never had a bad experience and everyone is always considerate and determined to help me solve issues that come up in my job each week."

- Lauren Shultz | Membership Associate

Seamless Process

"At a recent annual fundraiser, Briscoe used Salsa for the art auction that was central to the evening’s festivities. With multiple computers, staffers, and free credit card swipers, they were able to process everything seamlessly."


The Bottom Line

Briscoe now uses Salsa CRM for their entire Membership Management process, starting with the online form on their website landing page. After being processed online, this donor data funnels directly into their Salsa CRM database. From entering donations, to segmenting lists, to capturing newsletter sign-ups in forms or tracking supporters of all kinds, the customizability has been greatly beneficial.

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