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DC Design House Makes Move to Bring Community Under One Roof


Photo: DC Design House/Robert Radifera.

The DC Design House is Washington's foremost annual residential interior design attraction and is the collaborative efforts of business partners Skip and Debbie Singleton, Sandra Steele and Taylor Wells who collectively wanted to transform children's healthcare in the nation's capital.

With a handful of volunteers, the first fundraiser was launched in 2008 in a noble P Street row house the Singletons rehabbed in Georgetown. Each year a new home is selected within the D.C. region. Every DC Design house has a special flair and history, and will usually have 20-plus spaces in which interior designer professionals can showcase their talents into a "contiguously designed home."

Now in its fifth year, with an all-volunteer executive board, sponsors, regional media, design industry manufacturers and the area's top interior designers introducing the new up and coming talent in the design industry, the DC Design House has developed into a very successful fundraiser with proceeds going directly to Children's National Medical Center.

The Challenge

Managing Growth With Multiple Lists, Third Party Applications And Minimal Tracking Capabilities

Each year the DC Design House is open six days a week for just under one month. Driving attendance is a big effort and much of the work is done upfront with media outreach.

"Everyone involved with the DC Design House is donating their time," said Sherry Moeller, co-founder and principal of MoKi Media. "Our goal is to increase attendance and we are all working together to get people through the door. We hold a press day with up to 100 reporters and as a result of their tour, the DC Design House is well publicized throughout print, local and even national broadcast outlets."

Now, with more than 200 volunteers from different organizations working together to support the cause, it can be a challenge to keep track of the various operational tasks. The DC Design House needed to find a solution that would combine several back-end systems into one platform giving the nonprofit the flexibility and organization they needed to take their fundraising efforts to the next level.