Delaware Humane Association Virtual Fundraising Campaign Goes Viral and Raises $200k

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Delaware Humane Association

About the Delaware Humane Association

Founded in 1957, the Delaware Humane Association (DHA) is Delaware’s premiere nonprofit no kill animal care and adoption center. They are committed to providing for the needs of homeless and owned dogs and cats in their community. They also serve local low-income families with a food pantry and health clinic staffed by volunteer nurses and doctors from a local university. All the fees are covered by grants and generous donors, which takes the affordability issue out of the equation when deciding what type of care your pet needs. It also provides for much better health outcomes for the people in the program who are able to see nurses and doctors for wellness visits while their pets are attended to by vets.

Salsa client since: 2020

DHA started with Salsa Engage in January 2020, and uses our embedded and pop-up fundraising forms for their virtual fundraisers, and CRM to keep track of donors, supporters, and advocates.

Delaware Humane Association

Campaign Highlight

When German Shepard Major was adopted by President Joe Biden, he became the first
rescue dog in the White House and DHA began planning an Indogurationcampaign to highlight the needs of rescue dogs across the nation. 

What started out as a campaign with a $10,000 goal eventually grew into a major event that went viral. In the end, more than 7,000 people joined the virtual fundraiser with 12,000 individual donations helping DHA raise more than $200,000 in this single event. 

And now, the Delaware Humane Association holds a world record, certified by Guinness Book of World Records, for the most pets on a Zoom call...5,000 pets!



Paying it Forward

After the campaign, DHA started hearing from other humane associations around the country who also experienced increased donations and fundraising because of all the positive press from the campaign.

To learn more about DHA’s Indogurationcampaign, check out our recent blog post which covered the campaign and the organization in detail.

Additional Salsa Benefits

In the past, a number of the shelter’s potential donors were confused by the Paypal link and concerned when they were taken off of the organization’s website to make their donation. The organization has seen their website bounce rate drop on fundraising pages since implementing Salsa.

The integration that Salsa has with QuickBooks also saves a lot of time for the shelter staff and ensures that donation amounts get recorded quickly and correctly.

Daniel Condoluci-Smith led the team that coordinated communications for DHA and was extremely happy with Salsa’s willingness to go the extra mile to make sure their event was a success.

It was really nice of Salsa team members to reach out before the event, offering their personal phone numbers to handle support during the planning stages and the big event. It was great to have them in our corner.

What's Next?

Lowe and the ABC team are now setting up a  Zapier integration between Salsa Engage and Survey Monkey.   The survey they are using is designed to allow ABC to better understand the interests and needs of each supporter.  This information will be automatically stored in the supporter's record in Salsa Engage and used to create specifically targeted communications.  In addition to tailoring email communications for specific groups of supporters, ABC will be able to target their advocacy efforts by matching targeted action requests with a supporter's specific interests.

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