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The General Board of Church and Society (GBCS) is one of four international general program boards of The United Methodist Church. The General Board has headquarters on Capitol Hill in Washington, D.C. and at the Church Center for the United Nations in New York City. The General Secretary of the Board is Rev. Dr. Susan Henry-Crowe.

The General Board is defined by its five areas of ministry: (1) Public Witness and Advocacy (2) Administration (3) Ministry of Resourcing Congregational Life, (4)United Nations Ministry, (5) Communications.

Website:
umc-gbcs.org

Industry:
Faith / Religion Related

Salsa User Since:
2011

The Challenge

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Creative Struggles | Obstacles For Staff

If we wanted to think outside the box or we wanted to do something a little different from what other clients did, it was a little difficult. And it was a little bit more cumbersome for our staff members  to do some of the work, like getting an action alert out right or sending e-mail or maintaining our contacts.

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- Michelle Wittaker | Digital Communications

The Results

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Satisfied Staff

"They (GBCS staff) were really, really happy with how easy Salsa is to use."

- Michelle Wittaker | Digital Communications

Beyond Expectations

"In a shorter amount of time than we expected, we were able to get all our constituents in the database and have clean data on all of them."

- Michelle Wittaker | Digital Communications
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All The Right Resources

"We've been able to streamline the process, and now we know who is in our database and if we have the right contact information on them. It helps us have a better sense of who’s in our database, and the end user doesn’t
have to update it in several different places."

- Michelle Wittaker | Digital Communications

Putting Salsa to Use

"We’re gaining enough metrics and demographics information through Salsa to better understand who’s where on our file, how they’re engaging and what actions
they’re taking. And we’re going to be using that
information [to determine] how we target specific
messages to folks, how we group people together and what we need to do going forward to be even more efficient. "

- Michelle Wittaker | Digital Communications
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Steady Growth

"We’ve had steady growth, which is a positive sign that we are in a really good position."

- Michelle Wittaker | Digital Communications

The Bottom Line

Salsa walks with you through the whole process to make sure that you’re set up and know how  things are working. They are really open and flexible to make things happen and answer questions, and they’re putting us in a really good position for next year. It may seem small now in terms of growth numbers, but the potential is enormous because we’ve built a
really solid foundation.
 

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